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Marketing&PR Manager 

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  • - Be responsible for formulating and delivering effective marketing and PR strategies to build and nurture the brand so as to drive business and revenue growth
    - Develop and maintain a good working contact with media (fashion/design/lifestyle press for product placement, feature stories, on-line and broadcast media)
    - Lead all PR activities including press conferences, media network, celebrities¡¯ relations, editorial write-ups etc
    - Generate increased editorials and raise brand awareness. Work on product placements, profile features, business features etc. to drive the key brand and seasonal messages forward each season
    - Manage and oversee all press office related admin work such as press sample inventories and coordination, editorial, reports, TM corporate press books, archiving of seasonal samples, sample sales etc.
    - Work on all PR sample and gifting orders
    - Oversee all press reporting for the region and insure that editorials are properly accounted for
    - Maintain contacts with outside agencies, industry associations and media representatives to keep informed of current developments in the fashion, press and communications field
    - Ensure proper allocation of PR and media budgets
    - Plan and execute seasonal retail events. Develop CRM strategy which helps nurture relationship with existing customer and building new customer database.
    - Create material to support marketing and merchandising objectives
    - Working in line with annual marketing plans and briefs to meet strategic growth objectives and new product development
    - Management of the marketing budget with reporting and analysis
    - Exposure to advertising agency, Head of Marketing & BD, Asia and Head of Communications, Asia in planning concepts and implementation, post production and internal communication of advertising product.
    - Co-ordination of all marketing collateral. For certain tools, coordination of studio or location photography
    - Production and development of printed collateral including but not limited to brochures, branded material including customer invitations, sale cards, holiday cards
    - Assisting in program planning ? analyzing problems and opportunities, defining goals, recommending and planning activities and measuring results. Liaising with management throughout
    - Investigate new channels for promoting and communicating the Company¡¯s products
    - Coordinate celebrity relations to insure liaison with key local celebrities
    - Manage department budget
    - Liaise with other departments to insure internal needs are considered
    - Communicate all results internally

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  • - Degree holder in Business Administration or related disciplines
    - With a minimum of 8 years¡¯ solid PR and marketing experience gained in luxury retail or high end fashion industries

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