¢Ã Company: Top tier ¸íÇ° È­ÀåÇ°


¢Ã Position: Product marketing manager - Makeup


¢Ã Responsibilities

Develop & execute make-up campaigns'' local launching plan and lead overall customer experience journey with internal & external marketing team to set-up best POE strategy.
Execute new product''s marketing plan :
Role Specifications:

Prepare and present new product launch plan to related team and POS.
Set up campaign strategy & objectives
Set up Printing & Sampling plan
Plan Incentive scheme if necessary
Supervise VM & POS plan
Control event(Makeup show, Makeup class) contents
Analyze the campaign sales report & devise action plans by counter
Administer counter needs by campaign
Control campaign budget ( campaign expenses & control of all promotional expenses)
Showcase the brand dynamic and the role of make-up to relevant team to motivate COCE teams and that Retail, PR, VM and Training to orchestrate 360 marketing plan to success each campaign goal and overall category achievement.
Analysis the data on market and product and build the action plans needed.
Actively communicate with Global/Region team to convey the key message and to accept Korea market needs thru campaign feedback, regular monthly planning calls and discussion.
Work with API manager collaboratively to identify trends and align key messages to Global.
Report & Assist marketing manager with higher ownership of category in charge.


¢Ã Requirements

Academic / Professional Qualifications

4 years university degree
Good interpersonal communication skills both in English & Korean
Strong with details and having a good sense of time-line

Work Experience

Over 4 years¡¯ experience in cosmetic industry as a Product marketing related ( preferred Make-up)
Advanced knowledge on Makeup products and strong level of marketing skills and trend and market knowledge

Required Competencies

Independent, pro-active, positive, take initiatives & attentive to details
Self-motivated and persistent with the ability to work under pressure and manage multiple priorities
Continuous learner who has innovation and creative mind


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Home : www.hennymccoy.com
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