Main Purpose of Job

- Enhance integrated brand communication

- Strengthen corporate & brand PR, Social Media, KOL, events and sustainability activities especially focusing on contents creation and localization

Key Outputs

- Co-develop and execute strong annual corporate and brand PR plan

- Plan and manage creative PR, Digital PR & content calendar according to commutation strategies

- Implement brand/product content and activations in digital & social platforms to drive brand awareness, equity and desirability

- Proactively drive and develop creative out of the box ideas.

- Manage all text/visual materials for local usage in line with global guidelines (Brand’s identity, tone of voice.)

- Provide comprehensive guidelines & project briefs to partners and agencies to ensure correct understanding of brand equity and strategy internally & externally

- Build on and maintain excellent relationships with agencies/production/media/press/KOL partners for agreed activations

- Liaise closely with HQ PR & relevant cross functional teams

- Ensure the timely implementation of working processes and quality of deliverables

- Accurate budget planning & tracking of all PR/Content activities

- Manage performance optimization and ROI in terms of investment effectiveness and efficiency

- Monitor and report competitor activity, consumer insight and relevant industry trends