[CORE WORK ACTIVITIES]
Define growth strategy for key E-Commerce partners (Coupang, Naver, SSG, Lotte, etc.) based on strong understanding of
- E-Com business dynamics for each channels (Pure player, e-retailer, vertical, Q-Commerce, etc.) incl. promotion, pricing, search, etc.
- Beauty category / consumer / trend especially for on-line
- Promotion / Pricing strategy of not only for LOK brands but also for Competitor brands
- Performance media planning and execution
- Store operation incl. OOS, Search, Display, Contents management, etc.
- Sales / Digital performance KPIs
Find key business opportunity for LOK brands not only to increase the sales but also to build strong brand equity via innovative activities based on strong understanding of
- Brand equity and strategy of each brand
- Marketing calendar / NPD pipeline of each brand
- Innovation trend / pipeline within L¡¯Oreal group