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This role reports directly to MD and will have a dotted line to Asia Marketing Director. It is responsible for:

- Overall design, planning, implement effective marketing strategies which would achieve short-term business objectives and long-term business ambition in Korea

- Monitoring and evaluating the effectiveness of all the initiatives using robust project management and evaluation tools and processes.

- The role requires strong coaching, motivation, influencing skills

- The ability to communicate appropriately across a multi-functional and divisional structure is a key success factor

- He/She also functions as the core interface person with Asia Region and Asia Marketing Community

[Main Accountabilities]

1. Marketing Strategy & Planning (30%)

- Build customer/consumer/competition understanding, interpreting various data ( internal/external) into insight, anticipating current & future trend & opportunity, always staying on top of emerging trends and advising senior leadership

- Identify geography/sector/service line growth potential, creating service category vision, constructing hierarchy and innovation agenda to drive sustainable category growth

- Work with cross-functional teams (Sales, Operations, Finance, IT ) to drive innovation success from concept to deployment and best practice sharing

2. Digital & Brand communication (50%)-> ÁÖ¿ä¾÷¹«ÀÓ

- Identify appropriate communication channels (forums, associations, print & digital ) for targeted customer/consumers in order to increase quality leads and to reinforce brand awareness and equity

- Improve and optimize integrated digital campaigns (SEO/SEM/Email marketing/offline )

- Define content and format across different communication touch points and ensure ROI is measured and communicated ( including website performance tracking)

3. Marketing Service (10%)

- Support the business in developing specific solutions, presentations, Bids &Tenders and workshops together with the cross-functional teams

- Support the Key Customer, Sales and Operation Teams as primary customers and support them with marketing programs.

4. Budget Control & Agency Management (10%)

at least 3-6 years of marketing experience (max 8 years)

- B2B or FMCG Marketing background

- Experience in digital marketing and solid exposure in marketing communication including search engine marketing would be an advantage

- A good understanding of customer interview skills

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description

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Email: ******@*******.***

Consultant

±è½Å¾Ö Â÷Àå / Emily Kim Consultant

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Ä«Ä«¿ÀÅå ¿ÀÇ Åå : https://open.kakao.com/o/sFi2HT8 (À̷¼­ ÷ºÎ °¡´É)

Email: ******@*******.***

Web

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