Digital Planner - ±Û·Î¹ú±â¾÷

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Digital Planner - ±Û·Î¹ú±â¾÷

 • Planning, negotiation and execution of media plans

 • Monitor media performance to ensure original objectives and strategies are being met and optimize throughout the course of the campaign

 • Maintain budget control; develop media schedules and monitoring buys/schedules

 • Direct client communication

 • Utilize 3rd party research tools to identify desired target audience¡¯s media channels

 • Handle any client requests – i.e. plan changes, budget changes, provide marketplace information"


" Major Clients:
¡à    Audi Volkswagen Korea
¡à    LG Electronics
¡à    Electrolux
¡à    Diageo
¡à    HP
¡à    Sanofi
¡à    Fedex
¡à    Ali Express
¡à    Chanel
¡à    Mercedes Benz"


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" • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field

1-2 years of experience in the field of media with a focus on digital planning

Knowledge of the principles of advertising, marketing, and media

Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing

Ability to understand media data sources in terms of what is measured, the method, and information reported

Proficiency with Office suite; Word, Excel & PowerPoint"


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