Digital Planner - ±Û·Î¹ú±â¾÷
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[´ã´ç¾÷¹«] Digital Planner - ±Û·Î¹ú±â¾÷ • Planning, negotiation and execution of media plans • Monitor media performance to ensure original objectives and strategies are being met and optimize throughout the course of the campaign • Maintain budget control; develop media schedules and monitoring buys/schedules • Direct client communication • Utilize 3rd party research tools to identify desired target audience¡¯s media channels • Handle any client requests – i.e. plan changes, budget changes, provide marketplace information" " Major Clients: ¡à Audi Volkswagen Korea ¡à LG Electronics ¡à Electrolux ¡à Diageo ¡à HP ¡à Sanofi ¡à Fedex ¡à Ali Express ¡à Chanel ¡à Mercedes Benz" [±Ù¹«ºÎ¼ ¹× Á÷±Þ/Á÷Ã¥]
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[ÀÚ°Ý¿ä°Ç] °æ·Â»çÇ×: °æ·Â(1³â ÀÌ»ó 3³â ÀÌÇÏ) " • Bachelor's degree, preferably with a concentration in advertising, marketing, communications or related field • 1-2 years of experience in the field of media with a focus on digital planning • Knowledge of the principles of advertising, marketing, and media • Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing • Ability to understand media data sources in terms of what is measured, the method, and information reported • Proficiency with Office suite; Word, Excel & PowerPoint" Çз»çÇ×: ´ëÇб³(4³â)Á¹¾÷ [¿ì´ë»çÇ×] ¿Ü±¹¾î: ¿µ¾î ȸȴÉÅë,µ¶ÇØ´ÉÅë,ÀÛ¹®´ÉÅë |
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