JOB SUMMARY
Orchestrate the launch, animation, and push the growth of pillar products with well understanding of the market and consumer expertise to contribute to growth
for the brand and the consumer relationship.
CORE WORK ACTIVITIES
1. Product Management
-Collect and analyze consumer and market insights and competition strategies to make recommendations to management
-Implement new launches, maintain growth in pillar products, and animate the core catalogue
-Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
-Adapt communication material (imagery, digital, point of sale)
-Trade marketing planning and execution under the strategy and collaborated with the retail team
-Mobilize and work with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy
-Make recommendations to management on the category based on own expertise of the consumer, market, and competitors
(launch analysis, strategic memo, etc.)
-Ensure sales forecast accuracy for finished goods and samples, tester, etc with promotion execution
-Effectively prepare clear messages for senior management
2. Channel Management
-Identify trends that will lead to understanding consumer needs, how consumers shop, and ultimately buy
-Develop and execute the channel strategy (H&B(Olive Young, Chicor, Sephora), E-commerce), plan including GWP, value sets with a calendar for monthly plan
QUALIFICATIONS
-Education: University graduate
-Years of experience: +1~6 years of professional experience.
-Specific Career Experience
-1 years+ of product marketing experience in a consumer brand (preferably in the luxury beauty industry)
-Pro-active and solution-oriented, with strong planning and project management skills
-Good time management, ability to deliver under pressure and to tight deadlines
-Creative and communicative, collaborative, curious, and take initiatives
-High level of attention to detail
-Language: Fluent in both Korean and English
-Other Skills: Proficient with MS Office/Excel and any other analysis tool
(*Please attach your updated Eng. resume when you apply*)