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  • - Develop NPD (New product development) / launch & activation plan to contribute brand growth
  • - Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
  • - Develop longer-term brand growth plan including new product pipeline and brand evolution strategy
  • - Analyzes key performance indicators and financial reports such as brand sales, market share, offtake, and PnL
  • - Conducts consumer/market research to find new opportunity area
  • - Develop and implement Integrated marketing communication (TVC, PR, digital, Instore) 
  • - Develop effective P.O.S.M (merchandising tools) and promotional package based on specific channel / shopper insights.


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  • - Bachelor¡¯s degree and above with relative brand management experiences
  • - More than 7 years of FMCG or OTC marketing experience
  • - Ability to speak and write in English and Korean fluently
  • - Strategic thinking & analytical and problem-solving skills
  • - Consumer obsessed & agile mindset



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