[담당업무] SNS 채널 관리

Pivo Blog:
Ideate, draft, and schedule relevant and engaging blog topics aligned with Pivo
Research industry trends and keywords for effective content and SEO planning.
Coordinate with freelance writers, assigning topics and providing guidelines for articles.
Review and edit article submissions for accuracy, clarity, and adherence to brand guidelines.
Create image assets for blog articles and Instagram, utilizing provided templates.
Develop and maintain an editorial calendar, aligning content with marketing campaigns and product launches.
Monitor and analyze blog analytics, actively working to increase views and readership.


Pivo Social Media:
Conduct social reporting and analytics to track performance and identify opportunities.
Repurpose content from the Pivo blog for use as organic social media content.
Distribute weekly blogs (2x) via Twitter and Instagram stories.
Collaborate with other teams to share company/brand news via LinkedIn.
Maintain consistent brand voice across all social media platforms.


Email:
Plan, create, and execute email campaigns aligned with key commercial holidays and marketing objectives.
Provide guidance to designers for email templates, ensuring brand consistency.
Distribute weekly blogs (2x) to email subscribers.
Monitor and maximize open rates, click-through rates, and conversions, identifying areas for improvement.
Design and implement automated email marketing workflows for various customer journeys (welcome series, abandoned cart, post-purchase, etc.).
Stay up-to-date with email marketing trends, drawing insights from other successful campaigns.

[자격요건]

경력사항: 신입, 경력(2년 이상 )
학력사항: 학력무관