[ABInBev Korea ¿Àºñ¸ÆÁÖ] Marketing Insights National Brand Sr. Insights Manager
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- Marketing Insights National Brand Sr. Insights Manager
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- Lead category consumer and market insight to deliver consumer-centric implications for the business
- Support National Brand and Innovation team by identifying insight requirement and delivering most appropriate research design and result
- Monitor/Track Brand and commercial performance to deliver consolidated insight and manage team to deliver key tracking deliverable on-time - Brand Strategy: Conduct Pre & Post Campaign learning plan for all key national brand campaigns and key competition. Build strong consumer research/learning discipline managing internal stakeholders
- Brand Strategy: Provide comprehensive brand performance analysis for 1 year Plannin
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- Bachelor¡¯s degree and above, business, marketing, statistics, psychology majors are preferred (Masters degree above plus)
- Able to draws data-based insights to continually seek opportunities, identify new prospects to improve insight quality
- Strong communication, follow-up, organizational, and presentation skills
- Proactive and constantly seeking for better quality of the work
- Intellectual curiosity, Strategic thinking, Team spirit
- Comfortable communicate in verbal and written English & Korean
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- 8+ years¡¯ experience in Strategy/Consumer research / Consulting area
- At least 4 years experience in consulting/research agency experience is mus
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- FMCG
- Major international research/consulting agency
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- Self-Motivated, Resilient, Adaptable under work pressure and work environment change
- Proactive & Open-minded attitude with Passion for Beer
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1. ä¿ë¹ß»ý»çÀ¯ : ÅðÁ÷Ãæ¿ø
2. ÆÀ±¸¼º : »óÀ§ÀÚ 1¸í ¾Æ·¡ ÆÀ¿ø 1¸í
3. º¸°í¶óÀÎ : Insight Director
4. Á÷±Þ :
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7. ¿ì´ë»çÇ× : ¿¡ÀÌÀü½Ã Ãâ½Å
9. ä¿ëÀýÂ÷ :
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