[회사소개]

외국계 유명 주류사


[모집부문]

Boutique Brands Team Leader


[담당업무]

 BUILD THE BRAND STRATEGY
- Develop annual portfolio brand plans in accordance with brand positioning, route-to-consumers, pricing, and range optimization and in line with global strategies
- Analyze market trends and ensure insightful information to support strategic decision
- Monitor and reinforce evolution of brand equity, and qualitative and quantitative brand exposure across key touch points

 DELIVER THE STRATEGY TO THE MARKET
- Plan and execute integrated marketing plans and develop activation tools to achieve short-term and long-term objectives.
- Communicate brand strategies internally, and influence the trade marketing and sales plan of brands in line with the portfolio strategy
- Manage external agencies with clear creative briefs and collaborate with internal stakeholders for key marketing activities

 MANAGE AND DEVELOP BUSINESS
- Brand related activities (brand communications, digital marketing, brand PR, Collaboration, sponsorship, promotion) in line with strategy
- New product launch process with efficient and effective launching plans and excellent execution
- Take direct responsibility for budgetary control
- Manage POSM order process and oversee usage via global and local platforms.
- Monitor and update market trends and competitor activities, malt portfolio performance
- Agree forecasts and shipment plans with the trade marketing and logistics

 GROW PEOPLE AND BRAND
- Train team members and monitor progress to meat goals
- Give coaching and support with directions on team member’s deliverables, R&R, and KPIs
- Act in close collaboration with trade, sales teams, business partners.


[자격요건]

– Bachelor’s Degree and Equivalent
– At least 10 years of experience in marketing experiences
– Team management experience
– Similar or related industry preferred (Liquor and FMCG industries)
– Strong brand management experience
– Convivial attitude with entrepreneurial mindset
– Fluent Korean and English
– High sense of ethics


*근무지

서울|서울


*직급

[부장급][차장급]


[제출서류]

국문& 영문 상세이력서(MS-Word)

 

[제출처]

담당자명 양동국 수석컨설턴트 

전화번호 ***-****-****


www.nterway.com



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㈜엔터웨이파트너스는 주민등록번호 수집 금지 법령과 공정화에 관한 법률에 의거하여, 다음과 같은 정보를 수집하지 않습니다. 

1. 구직자 본인의 생년월일을 제외한 주민등록번호

2. 구직자 본인의 용모,키,체중 등의 신체적 조건 / 출신지역,혼인여부,재산 / 직계 존비속 및 형제자매의 학력,직업,재산