- Media & PR part - Communication/ Manage with PR agency
- Press coverage, managing press releases, and day-to-day media inquiries, etc.
- Agency staff product training seasonal product analysis for celebrity and influencer seeding.
- Local collabs inquires
- Global collabs seeding
- Report EAP
Monthly report – PR Manage agency's seasonal PR samples Reports and analyze around all PR activities Update weekly/monthly PR result Media monitoring (Digital/ magazine) - KOLs Insta LIVE (4~6 times per year) - Insta live commerce preparation
- KOLs meeting follow-up
- Product detail deliver
- Selling point check
- All assets deliver
- Live contents script (Kols meeting, shooting, live contents)
- Digital part (SNS) - Execute Viral Marketing (Blog, fashion Community)
- Plan and upload Instagram brand content x3 a week
- Upload YouTube content
- Kakao channel management
- Create localized brand/product story and contents
- Campaign Recap report
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