* 글로벌 소비재, 스킨케어 마케팅(과/차장급)
- 미국계 소비재기업 (코스메틱, 건강기능식품, Healthcare 제품, 주방용품 등)
- 회사위치: 삼성동 아셈타워(27-29층), 임직원 500명, 매출 1조2천억원
- 인센티브, 고정 상여금, 여름휴가비, 자사제품 구매 할인 등 다양한 복지혜택
- 워라벨 우수기업, 육아휴직, 장기근속자 최대 30일 휴가제도 운영
* 담당업무
- Create strategies for
the short, medium, and long term for the Artistry skincare portfolio, take
charge of Artistry skincare product development, and support new product
launches by identifying opportunities in the market.
- Develop profitable
brands and new products that resonate with ABOs and consumers:
Spearhead
product/packaging innovation.
Ensure a balanced and
consistent innovation pipeline.
Lead cross-functional
efforts for new product/packaging initiatives (new technology, new brand,
etc.).
Lead the development of
naming and launch plans.
Define learning needs
and required market research.
- Develop valuable
solution programs to provide a relevant and integrated approach for engaging
ABOs, prospects, and customers in the Artistry Beauty business.
-Establish and execute
multi-year brand/marketing plans, encompassing:
Category/portfolio
planning, including discontinuation of underperforming brands/products.
Brand
positioning/claims development.
Integrated marketing
campaign assets development (advertising, media, packaging, PR).
Product pricing
strategies.
- Extensive
collaboration with cross-functional areas including Markets, Supply Chain,
R&D, Regulation, Creative, Procurement, Digital & IT, PR & Social
communication, etc.
* 자격요건
- 스킨 케어 관련 마케팅 경력 7-13년 내외
- Good knowledge
Skincare category
- Excellent in
marketing strategy set-up and execution.
- Strong organizational
and time management skills.
- Passionate about
creativity and effective strategy implementation.
- Insight into consumer
needs and behaviors.
- Demonstrated
expertise in skincare brand management principles and practices.
- Profound
understanding of skincare brand strategy development.
- Strong oral and
written communication skills in English.
*상세문의
- FocusHR 김진아 이사 // 02--565-5414 // ******@*******.***