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Affiliate: Roche Pharma Korea
Cluster: Customer Partnership & Strategy
Work location: Seoul, South Korea
Your key responsibilities
The Marketing Enabler(ME) develops aligned therapeutic area, brand, and customer engagement strategies focused on the customer experience and guided by the brand purpose.
The ME Implements these strategies by developing and selecting the tactics and channel mix that create the most value for Patients, Customers, and Roche.
The MEs with other core and dynamic squad members including other enabling teams proactively network with I7 and other international affiliates to leverage our collective global knowledge bank and resources to create the best customer strategies.
Main Accountabilities
Develops and generates actionable insights that inform the therapeutic area, brand, and customer engagement strategies
Develops and implements aligned therapeutic area, brand, and customer engagement strategies focused on the customer experience and guided by the brand purpose
Consideration and adoption of an appropriate multi-channel marketing mix to implement brand strategy and tactics and continuously evaluate opportunities for innovation through the utilization of disruptive technology to improve customer experiences
Effective financial management of the brand and uses sound financial modeling/considerations to make strategic decisions
Leads the development of the brand forecast, with clearly articulated assumptions, and updates the Event Driven Forecast (EDP) as required (whenever a material event occurs).
Ensures a robust demand plan is in place, so as to ensure adequate access to medicines for patients, and so as to ensure that there is no wastage of stock
Comply with all SOPs and Code of Conduct and all relevant regulations
Experience & Knowledge
Strength in agile working principles and methodologies
Sound brand management or equivalent experience in pharmaceutical &/or commercial healthcare organizations, sales experience preferred.
Overall experience level sufficient to execute the majority of PPOC(Primary Point Of Contact) tasks independently under the oversight of the Chapter Lead.
Familiar with the Korean healthcare landscape
Competencies
Purpose-driven
Know how I contribute to fulfilling our purpose: delivering better outcomes for more patients, faster.
Growth Mindset
Be bold to take risks and try new things with resilience and learning agility.
Collaborative
Quickly find common ground and solve problems for the good of all, Focus on the holistic purpose of the organization.
Customer Centric
Think and act as if the patient is in the room based on customer-centric mindset. Listen to customers and collaborate with customers to co-create experiences.
Strategy Development
Is able to identify and articulate the critical market insights and use them to define the opportunities and challenges facing the brand/therapy area and customers. Leads the cross-functional team to prioritize and define the strategic options to address these challenges and opportunities and identify the critical success factors that will impact the implementation of the plan
Financial Management
Incorporates financial modeling, backed by well-defined assumptions to make sound strategic decisions for a brand. Carefully determines investment and fund allocation decisions based on what creates the most value for Patients, Customers, and Roche
Marketing / Multi-channel marketing
Executes the brand strategy using a range of tactics and channels. Uses data and analytics to select the most appropriate channel mix for a brand strategy and continually optimize the selected channels.
Business insight
Apply knowledge of business and the marketplace to advance the organization's goals. Monitor business news and market changes for impact on the business or on own expertise area; use this to shape decisions.
Communication
Develop and deliver multi-mode communications that convey a clear understanding of the unique needs of different audiences. Pay attention to others' input and perspectives, ask questions, and summarize to confirm understanding.
Submission
English and Korean resume and self-introduction in 1 MS Word file or PDF file.
Please include your current salary and expected salary information in resume.
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Next Step
1. Job application screening ¼·ù ÀüÇü
2. Interview ¸éÁ¢ ÀüÇü
- Interview will be informed to the candidate who passes the resume screen test.
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3. Overall assessment Á¾ÇÕ ½É»ç
4. Final notification via job offer letter ÃÖÁ¾ ÇÕ°Ý ÅëÁö
* The finalist is selected after the comprehensive assessment which includes candidates¡¯ reference check, background check on employment history, education, etc and medical check-up.
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At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we¡¯ve become one of the world¡¯s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.