[담당업무]

O MEDIA PLANNING
- Support media manager to develop media annual plan and its briefing ; Study and integrate global media strategic, guidelines, new channels, market context, media trend, understand local business needs
- Monitor SOV and key competitors' analysis on media & marketing activations, luxury market trend & case study for benchmark
- Develop ROI based analysis on both offline and online channels, by media, by campaigns
- Seek for new opportunities ; new channel, audiences, media, format & creatives under the rapid environmental changes
- Build an effective partnership and teamwork with media agency to perform as ‘one-team’ and ensure to bring out the most out of their professions into the achievements
- Timely mannered communication and flexibility between agency and media partners to deliver its outcome in time under HQ’s global media-AD-creative guidelines – in charge of all AD creatives
- Proactively communicate with other functions ; PR/ Creative Contents, Commercial/E-com, CRM and Marketing team to be able to integrate the local business needs into media objectives at all time

O CAMPAIGN ACTIVATION
- Draw Media campaign brief based on ; global media guide, HQ global plan, local 360 plan, product portfolio, commercial needs, PR & communication plan ; to ensure the media agency is aligned with its objectives
- Define target audiences and its journey liaising with the media/ campaign objectives which fulfills both traffic-driven and brand storytelling
- Oversee Media mix for HQ validation then ensure its implementation, live and post-live

O PERFORMANCE & ANALYSIS
- Performance analysis on Media – KPI / Target achievements per campaigns
- Own the data – archive, study, analyze the campaign report to ensure ; historical rate, insights, analytical decision making etc.
- Monitor and manage internal platforms with accuracy, deliver its integrated data & analysis -communicate with related stakeholders

O OFFLINE MEDIA : PRINT & DOOH
- Ensure its media activations is to always highlight brand equity and supremacy
- Patrimony / investment analysis on media titles and placement
- Work closely with PR team to create synergy in media partnership & extended PR values
- DOOH placement development and on-sites & its environments studies
- Occasions to co-operate with external stakeholders on Ad-hoc projects
- Prepare HQ validation for new titles & new placement if needed

O ONLINE MEDIA : DISPLAY & SOCIAL
- Develop digital media mix plans based on media objectives and guidelines ; display & social and define target audiences to planned funnels based on sufficiency planning
- Ensure its implementation, AD creatives, time/date, frequency, product, placement and mix are all orchestrated under the media objective and brand safety before go-live
- Daily monitoring on digital media campaigns – for any optimization needed
- Work closely with E-com team for media campaign activation to ensure its website traffic and engagement improvement
- Also with CRM team for 1st party data integration and its expansion in the long-term

O SEARCH
- Develop analysis and integrated data in search ; insights from its trend
- Work closely within the team to create synergy in media campaigns ideation & activation

O OWNED-CHANNEL SUPPORT ; brand E-com Website & ‘Kakao Talk’ brand channel
- Develop media plan to support owned-channel development
- Work closely with co-functions identifying shared goals & effective media support

[자격요건]

경력사항: 경력(7년 이상 )
학력사항: 대학교(4년)졸업

- About 7 years’ experience in media environments; client or agency side - B2C only

- Good knowledge on hard luxury is a plus

- Fluent in written & spoken English and Korean

- Experience in Google Analytics, Social Media, SEM and other Digital Media

- Able to demonstrate strong analytical and visualization skills via presentations and reports (Experts in Microsoft Excel and PowerPoint)

- Clearly communicating large amounts of information precisely

- Ability to handle given tasks under the dynamic environmental changes and pressure

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능