Æ®·¹ÀÌµå ¸¶ÄÉÆÃ(Trade Marketing) °æ·ÂÀÎÀç ä¿ë
- ¿Ü±¹°è F&B ¿ì·®´ë±â¾÷
1. ä¿ë ȸ»ç: ¿Ü±¹°è F&B
¿ì·®´ë±â¾÷
2. ä¿ë Æ÷Áö¼Ç: Trade MKT ¸Å´ÏÀú
3. ´ã´ç Á÷¹«:
-
Translate brand campaigns into seamless trade activations
and
touchpoints for both IH(In-Home)
and
OOH(Out-of-Home) channels for High End brands
(Strategy
and expansion brands)
-
Develop trade game plan by brand by channel
-
Develop and provide to sales team to execute perfect execution
-
KPI set-up by activation and track & monitor execution results
-
Budget management and ensure health ROI practice is put in place
4. ÀÚ°Ý ¿ä°Ç
1) 4³âÁ¦ ´ëÇб³ Á¹¾÷ ÀÌ»óÀÇ Çз º¸À¯ÀÚ
2) ÇØ´ç ºÐ¾ß ¾÷¹« À¯°æÇèÀÚ
- Min 5+ years of experience in trade
marketing
- Understanding of beverage industry (Beer
industry preferred)
- Strong Communication Skills
- Brand Marketing, Trade Marketing,
Shopper Marketing,
Creative agency experience preferred
3) ³²ÀÚ´Â º´¿ªÀ» ÇÊÇÑ ÀÚ ¶Ç´Â ¸éÁ¦µÈ ÀÚ
4) ÇØ¿Ü ¿©Çà¿¡ °á°Ý »çÀ¯°¡ ¾ø´Â ÀÚ
5. ±Ù¹«Áö: ¼¿ï½Ã °³²±¸
6. ÀüÇü ÀýÂ÷: ¼·ù ÀüÇü - ¸éÁ¢ ÀüÇü
7. Áö¿ø ¼·ù: À̷¼, °æ·Â±â¼ú¼
¹× ÀÚ±â¼Ò°³¼
8. Áö¿ø ¹®ÀÇ: ÀÌ Àçȯ (MP: ***-****-****, E-mail: ******@*******.***)
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