* 회사소개
• 미국계 소비재기업 (코스메틱, 건강기능식품, Healthcare 제품, 주방용품 등)
• 회사위치: 삼성동 아셈타워(27-29층), 임직원 500명, 매출 1조2천억원
• 워라벨 우수기업, 육아휴직, 장기근속자 최대 30일 휴가제도 운영
• 인센티브, 고정 상여금, 여름휴가비, 자사제품 구매 할인 등 다양한 복지혜택
* Primary Responsibilities:
• Create strategies for the short, medium, and long term for the Body Care portfolio, take charge of Body Care product development, and support new product launches by identifying opportunities in the market.
• Develop valuable solution programs to provide a relevant and integrated approach for engaging ABOs, prospects, and customers in the Personal Care Category
• Establish and execute brand/marketing plans, encompassing:
Brand positioning/claims development Integrated marketing campaign assets development
Portfolio planning, including discontinuation of underperforming products Product pricing strategies
• Extensive collaboration with cross-functional areas including Supply Chain, R&D, Regulation, Creative, Procurement, Digital & IT, PR & Social communication, etc.
* Requirements :
• Good knowledge Body Care or Skincare category
• Excellent in marketing strategy set-up and execution.
• Strong organizational and time management skills.
• Passionate about creativity and effective strategy implementation.
• Insight into consumer needs and behaviors.
• Demonstrated expertise in Body Care or Skincare brand management principles and practices.
• Profound understanding of Body care brand strategy development.
• Strong oral and written communication skills in English.
• Interpersonal skills for positive and professional interaction with team members and clients from globally diverse cultural backgrounds.
• Proficiency in English, both written and spoken.