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Sr. sales manager

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Sr. sales manager - ÇÁ·¹½ºÆ¼Áö ÄÚ½º¸Þƽ ºê·£µå

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Deliver business targets through an effective commercial strategy and planning
Develop and implement the strategy on all counters and reinforce relationships with retailers

O Commercial Strategy & Operations
- Define the overall commercial strategy and sales objectives for the brand, taking into account each distribution channel and retailer/partner. Ensure brand equity growth, increased market share, and adherence to allocated budget
- Collaborate with the BGM to build strong relationships with retailers, fostering productive collaborations
- Work with the BGM to identify new opportunities in both new and existing retail locations, including the identification of potential facial cabins
- Oversee the opening and closing of retail locations to ensure strategic objectives are met
- Manage key accounts, presenting brand¡¯s strategy to retailers, negotiating and implementing brand priorities while ensuring profitability
- Ensure that brand¡¯s luxury skincare positioning is well understood and top of mind for potential opportunities
- Enhance the retail environment by continuously negotiating for better locations and visibility to elevate the brand's presence

O Business Development
- Ensure brand¡¯s strategy and roadmap is cascaded and understood by the team
- Efficiently design business plan and action plan based on data analysis
- Work with the BGM/Finance team to ensure maximum profitability/productivity by store
- Monitor the weekly/monthly retail performance of all stores and initiate on in-store actions and follow-up to keep them on track
- Analyse and drive all Retail KPIs (such as ATV, IPT, NS) in order to implement the correct Retail strategy
- Stay informed about competitor activities in each store and track ranking data
- Work with SCM to evaluate stock levels in each store and initiate corrective actions when necessary.
- Ensure visual merchandising standards are maintained in each store
- Monitor CRM client¡¯s database and KPIs setting targets for the team to maximize client activation results
- Focus on enhancing the customer experience in line with brand standards, surpassing client expectations, and addressing unhappy clients
- Cultivate and nurture relationships with business partners, identifying and capitalizing on collaborations and opportunities to drive sales and profitability
- Provide valuable insights and recommendations based on in-store activities, as well as identify and assess opportunities and risks
- In collaboration with the BGM, negotiate locations, promotions, commercial margins, etc.

O Team Management
- Inspire and manage the retail team through exemplary leadership, setting the standard for excellence
- Implement effective management processes to optimize the teams' quality time in-store and drive business
- Monitor the development of all sales & retail processes as well as the structure of the sales & retail teams
- Design incentive programs to enhance skills and performance
- Train, energize, and motivate the team
- Oversee successful implementation and execution of marketing, education, sales strategies in the field and provide feedback

O Others
- Act as a conduit between the global, regional and Retail Field executive to ensure smooth alignment and implementation of global strategy
- Maintain close collaboration with global and regional teams to gain timely and appropriate support
- Ensure compliance with company policies, brand guidelines, and ethical standards across all retail areas

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- University degree in Business or related discipline preferred

- Proven 12+ years of experience in sales/retail in a luxury and/or cosmetic brand, with 3+ years of which in a team-leading position

- Strong leadership skills with the ability to inspire and motivate retail teams to deliver exceptional customer service and achieve sales targets

- High level of understanding in retail with a strategic approach

- Business acumen, numerical agility, and forward-thinking vision

- Agile mindset with a test & learn approach

- Strong affinity with luxury and luxury execution

- Project management skills with an ability to manage all phases of a project from ideation to execution

- Entrepreneurial spirit and agility to find new approaches and solutions to the challenges of this role

- High organizational skills & high energy, curious and open-minded

- Strong interpersonal, communication, negotiation, and relationship building skills

- Creative, strategic, detail oriented, responsible, self-initiated, agile, and organized problem solver

- A good team player with enthusiasm and flexibility

- Able to handle multi-tasks simultaneously

- Fluent in written and spoken English and Korean


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