¿Ü±¹°è ·°¼Å¸® CRM Manager |
[´ã´ç¾÷¹«] O CRM KPI Management - Preparing CRM MTD/YTD report with analysing customer data-base status by BTQ (Capture rate, UPT, ABV, Capture rate, Information capture rate, contribution by segment, gender, collector list, etc) - Monthly / Quarterly CRM activation plan and follow-up and feedback - Align CRM activities with APAC, HQ Request - CDB Management with BTQs, IT and HQ / APAC with CDB cleaning - BTQ Staff CRM monthly training and communication
O Clienteling, Customer Journey & Loyalty Program management - Monthly, Quarterly and Annually Clienteling ACTION planning and review - Plan for developing Active, Inactive to active, TOP VIPs, high potential and collectors and boosting their sales by various CRM and promotional actions = Seasonal gift (with MKT , using CRM BUDGET) / VIP's special request handling with HQ : Special order (LE) = Support and guide RAM to execute these actions for BTQs = Monthly monitoring, analysing CLIENTELING result by BTQs and action planning with RAM = Identify high potential customer from BTQ and make recruitment action plan for key events (BWW, SIHH CTY, preview, essential moments and etc) with keen communication with RAM and BTQs - Planning of Key VIP events (Essential Moments, Sample preview & local essential events) - Special action suggestion to RAM for Retail excellence. - Global VIP events with TOP VIPs as brand ambassador
O Retail Activation planning & Communication. - Retail Activation planning - aligned with marketing calendar - Periodical promotion planning - Communication planning for each occasion - eDM, DM and call with agency - Active Sales involvement for pre-order, VIP orders. - Department store¡¯s DM communication planning and execution - Communicate all in-store promotion with retailers to support RAM¡¯s actions in BTQs. - Handling request of event and promotion from the department store. - Cooperation with other department for promotional support (Marketing & PR) and communication with team.
O Budget management. - Manage CRM budget with retail director to optimize all CRM activities
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[ÀÚ°Ý¿ä°Ç] °æ·Â»çÇ×: °æ·Â(10³â ÀÌ»ó ) Çз»çÇ×: ´ëÇб³(4³â)Á¹¾÷ Á÷¹«±â¼ú: CRM, CRM¿î¿µ, CRM ºÐ¼®, CRM¸¶ÄÉÅÍ, CRM Manager
- Minimum
10 years of relevant working experience with at least 2~3 years at managerial
level of CRM and Clients related area in luxury retail industry - Bachelor¡¯s
degree - Detail
oriented management with retail excellence. - Strong
problem-solving skills and good communication skills in internal and external
stakeholders - High
level of CRM and KPI analytical skills and leadership skills to lead BTQs
- Fluent in English and Korean
[¿ì´ë»çÇ×] ¿Ü±¹¾î: ¿µ¾î ȸȰ¡´É,µ¶ÇØ°¡´É,ÀÛ¹®°¡´É
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