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RIDI, a market leader in the Korean digital content space, is quickly establishing itself as a key player among the global content providers. In November 2020, RIDI successfully launched Manta, a global subscription-based webcomics service, offering readers around the world the most delightful and accessible experience to enjoy diverse webcomics. Today Manta is a 3 million users¡¯ favorite app and continues to reach fans in every corner of the world.
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The essence of the job is to generate meaningful acquisitions and grow our user base so that our great stories can meet more people globally. More specifically:
- Manage and optimize performance marketing campaigns across key acquisition channels, including Meta, Google, TikTok, and Snapchat, with a focus on acquiring paying users and driving revenue growth.
- Regularly review and analyze campaign data to provide actionable insights and implement improvements on areas such as campaign operations, creative assets, and user funnel optimization.
- Collaborate closely with designers and linguists to produce high-converting ad creatives. Test and iterate on new ad creatives weekly to ensure continuous improvement.
- Working closely with agency partners to enhance marketing performance and ensure all efforts are aligned with the strategic goals.
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- Demonstrated ability to independently execute and manage performance marketing campaigns under provided guidelines, ensuring alignment with overall business objectives.
- Foundational expertise in growth strategies, scaling marketing operations, performance optimization, and identifying efficiency improvements through data-driven insights.
- Skilled in supporting creative strategies and providing actionable insights to guide marketing efforts, while collaborating effectively with internal teams and external partners on the planning, production, and execution of campaigns.
- A minimum of 3 years of experience in performance marketing, with the ability to independently manage and execute initiatives. Experience in the webcomics or entertainment industries is a plus.
- Analytical and data-driven, able to leverage performance metrics to inform decision-making and optimize campaigns.
- Fluency in both English and Korean is required, with the ability to operate seamlessly in bilingual environments.
- Highly adaptable, capable of working in cross-functional roles within a fast-paced start-up environment, and aligned with Manta¡¯s values as outlined in the RIDI Code.
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- Previous experience working in IT startups, particularly in fast-paced and dynamic environments, and/or performance marketing agencies, is a strong advantage.
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