Assist Manager, Brand Marketing and Communication(¿Ü±¹°èÆмǺ귣µå)

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BRAND COMMUNICATION
- Brand Communication involves both implementing global campaign with local relevance and sometimes also creating a local communication plan
within Korea.
- Understanding the brand & products, finding clear consumer target segments, defining the consumer tension, and developing a clear brand role
within; this is a clear summary of first half of this job.
- You must be capable of developing a communication message that is arching over all the different functions and touchpoints within the Korea
market.
- Consistency is key to this role. We may have different messages by season, but we must remember to act as one brand. It is like a person that will
say different things at different occasions.
- Point of contact with consumers must always be considered. Logical thinking behind how communication messages will be received by
consumers is a must.

BRAND MARKETING
- Now that we have the brand communication message, you need to think about the how, which is what the brand marketing portion of the job will
involve.
- Be able to answer what the most effective way is to convey the message?
- Develop a key visual based on the communication message. In doing so, you should also keep in mind what media you would like to utilize.
- IMC planning – be able to develop an ideal IMC plan with the given budget with measurable KPIs.
- Media planning – work with the members of the marketing team to develop the most effective media plan and download them to functions for
execution.


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  • Education: University degree or equivalent through experience in a relevant field
  • A deep understanding of the brand, the action sport industry and street culture
  • Language skills: Preferably fluent in Korean and English
  • Ensure good level of engagement with team, provide timely and appropriate guidance to team, supporting talent development and continuous learning
  • Collaborate with various stakeholders, with proven effective internal & external communications 
  • Excellent writing, interpretation and communication skills
  • Experience in working in multicultural teams.
  • Excellent ability to work to tight deadlines.
  • Excellent attention to detail.
  • Enthusiastic, pro-active and can handle stress and take initiative.
  • Proven project management experience.
  • eCommerce capabilities across SEM, SEO and eCommerce platforms/ marketplaces as well as analytics are a plus.

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[´ã´ç¾÷¹«]

BRAND COMMUNICATION
- Brand Communication involves both implementing global campaign with local relevance and sometimes also creating a local communication plan
within Korea.
- Understanding the brand & products, finding clear consumer target segments, defining the consumer tension, and developing a clear brand role
within; this is a clear summary of first half of this job.
- You must be capable of developing a communication message that is arching over all the different functions and touchpoints within the Korea
market.
- Consistency is key to this role. We may have different messages by season, but we must remember to act as one brand. It is like a person that will
say different things at different occasions.
- Point of contact with consumers must always be considered. Logical thinking behind how communication messages will be received by
consumers is a must.

BRAND MARKETING
- Now that we have the brand communication message, you need to think about the how, which is what the brand marketing portion of the job will
involve.
- Be able to answer what the most effective way is to convey the message?
- Develop a key visual based on the communication message. In doing so, you should also keep in mind what media you would like to utilize.
- IMC planning – be able to develop an ideal IMC plan with the given budget with measurable KPIs.
- Media planning – work with the members of the marketing team to develop the most effective media plan and download them to functions for
execution.


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    Á÷±Þ/Á÷Ã¥: ´ë¸®, °úÀå

[ÀÚ°Ý¿ä°Ç]

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Çз»çÇ×: ´ëÇб³(4³â)Á¹¾÷ ÀÌ»ó
Á÷¹«±â¼ú: ¸¶ÄÉÆÃ, ºê·£µå¸¶ÄÉÆÃ, Ä¿¹Â´ÏÄÉÀ̼Ç



  • Education: University degree or equivalent through experience in a relevant field
  • A deep understanding of the brand, the action sport industry and street culture
  • Language skills: Preferably fluent in Korean and English
  • Ensure good level of engagement with team, provide timely and appropriate guidance to team, supporting talent development and continuous learning
  • Collaborate with various stakeholders, with proven effective internal & external communications 
  • Excellent writing, interpretation and communication skills
  • Experience in working in multicultural teams.
  • Excellent ability to work to tight deadlines.
  • Excellent attention to detail.
  • Enthusiastic, pro-active and can handle stress and take initiative.
  • Proven project management experience.
  • eCommerce capabilities across SEM, SEO and eCommerce platforms/ marketplaces as well as analytics are a plus.
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[´ã´ç¾÷¹«]

BRAND COMMUNICATION
- Brand Communication involves both implementing global campaign with local relevance and sometimes also creating a local communication plan
within Korea.
- Understanding the brand & products, finding clear consumer target segments, defining the consumer tension, and developing a clear brand role
within; this is a clear summary of first half of this job.
- You must be capable of developing a communication message that is arching over all the different functions and touchpoints within the Korea
market.
- Consistency is key to this role. We may have different messages by season, but we must remember to act as one brand. It is like a person that will
say different things at different occasions.
- Point of contact with consumers must always be considered. Logical thinking behind how communication messages will be received by
consumers is a must.

BRAND MARKETING
- Now that we have the brand communication message, you need to think about the how, which is what the brand marketing portion of the job will
involve.
- Be able to answer what the most effective way is to convey the message?
- Develop a key visual based on the communication message. In doing so, you should also keep in mind what media you would like to utilize.
- IMC planning – be able to develop an ideal IMC plan with the given budget with measurable KPIs.
- Media planning – work with the members of the marketing team to develop the most effective media plan and download them to functions for
execution.


[±Ù¹«ºÎ¼­ ¹× Á÷±Þ/Á÷Ã¥]

    Á÷±Þ/Á÷Ã¥: ´ë¸®, °úÀå

[ÀÚ°Ý¿ä°Ç]

°æ·Â»çÇ×: °æ·Â(4³â ÀÌ»ó 9³â ÀÌÇÏ)
Çз»çÇ×: ´ëÇб³(4³â)Á¹¾÷ ÀÌ»ó
Á÷¹«±â¼ú: ¸¶ÄÉÆÃ, ºê·£µå¸¶ÄÉÆÃ, Ä¿¹Â´ÏÄÉÀ̼Ç


  • Education: University degree or equivalent through experience in a relevant field
  • A deep understanding of the brand, the action sport industry and street culture
  • Language skills: Preferably fluent in Korean and English
  • Ensure good level of engagement with team, provide timely and appropriate guidance to team, supporting talent development and continuous learning
  • Collaborate with various stakeholders, with proven effective internal & external communications 
  • Excellent writing, interpretation and communication skills
  • Experience in working in multicultural teams.
  • Excellent ability to work to tight deadlines.
  • Excellent attention to detail.
  • Enthusiastic, pro-active and can handle stress and take initiative.
  • Proven project management experience.
  • eCommerce capabilities across SEM, SEO and eCommerce platforms/ marketplaces as well as analytics are a plus.

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