Posted Date: Dec 13 2024
As the RSV Vaccine (Vx) launch gets closer in Korea, we are hiring RSV Vaccine Brand Manager role to prepare for first-in-class RSV Vaccine in Korea. This is an amazing opportunity to be part of one of the most critical brands in the next few years in GSK. As a RSV Vaccine Brand Manager, you will be responsible for carrying out the developing and executing strategies and report directly to the RSV Vaccine Launch Lead.
Key Responsibilities
Responsible for developing a robust launch ambition and strategy of RSV Vx from launch readiness to full launch execution through a deep understanding of the customer/consumer needs.
Build a strong DTC (Direct To Consumer) strategy to maximize first-in-class brand positioning upon launch
Develop thorough HCP promotional strategies and brand campaign to deliver launch sales target
Build an innovative omnichannel operational plan for RSV Vx
Working closely with finance team, allocate optimal and competitive level of A&P to capitalize launch strategies
Identify and monitor metrics to assess performance and execution of critical activities.
Understand the external context and closely interact with key external stakeholders to execute plans strongly
Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards
Basic Qualifications:
Bachelor’s degree
3+ years marketing experience
Solid interpersonal and communication skills and the ability to work on cross-functional teams
Excellent communication skills in English (written & verbal), with the ability to communicate and present effectively to groups
Advanced Microsoft Excel and PowerPoint skills required
Good analytical skills
Proven project management skills and problem solving
Strategic thinker and creative marketer
Results-oriented and self-motivated
Preferred Qualifications:
Understanding of the Vaccines business
Consumer marketing experience
*LI-GSK
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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