Job Title

Marketing Manager, Sleep & Respiratory Care

Job Description

Company Introduction

130여년 전 네덜란드에서 시작된 필립스는 헬스 테크놀로지 분야 선도 기업으로, 사람들이 더욱 건강한 삶과 웰빙(well-being)을 영위하도록 건강한 생활에서부터 질병의 예방, 조기 진단, 치료 과정 내 관리에 이르는 헬스케어 전 과정(Health Continuum)에서 전방위적 솔루션을 제공하고 있습니다. 특히, 선진 기술력에 임상 및 소비자 분야에서 쌓은 인사이트를 더해 통합적인 솔루션을 제시하는데 주력하고 있습니다.

필립스코리아는 1976년 한국 법인을 설립한 후, 지난 40년간 한국 소비자에게 의미 있는 혁신을 제공하고 삶의 질을 향상시키며 지속 가능한 사회를 만들고자 노력해 왔습니다.

필립스코리아는 Diagnosis & Treatment(영상 진단 및 치료), Connected Care(환자 모니터링/분석 및 수면 호흡기 질환 케어), Personal Health(남성 그루밍, 뷰티, 구강건강 및 육아용 솔루션) 시장을 선도하고 있습니다.

• 필립스 코리아 홈페이지
• Working at Philips Korea
• Future Together - Partnership & Innovation ​

Region: Seoul, Korea(서울 중구)

Business: Sleep & Respiratory Care (S&RC)
 

Job Summary:

 The Brand Marketing Manager will be responsible for developing and executing marketing strategies to enhance the brand presence, drive customer engagement and manage marketing team to achieve the brand building and development. This role involves collaborating with various departments to ensure cohesive and effective marketing campaigns. 

필립스코리아 Sleep & Respiratory Care에서 Marketing Manager를 채용합니다. 필립스의 수면호흡양압기 드림스테이션과, 인공호흡기 및 기타 제품의 B2C, B2B 브랜드 마케팅을 담당할 분을 모십니다.

Key Responsibilities: 

1. Brand Strategy Development

• Develop and execute a brand strategy to strengthen market position and drive growth.
• Conduct market research to identify consumer trends, preferences, and competition.
• Define and maintain brand guidelines for consistency across all touchpoints.

2. Digital Marketing Leadership

• Integrate digital marketing strategies into overall brand plans for a cohesive online presence.
• Lead SEO, SEM, email, and content marketing to drive engagement and conversions.
• Implement innovative campaigns using analytics, AI tools, and automation.
• Monitor and optimize digital campaigns with KPIs and performance metrics.

3. Campaign Leadership

• Plan and execute multi-channel campaigns, including digital, social media, and traditional media.
• Lead the creation and evaluation of digital, print, and experiential marketing campaigns.
• Collaborate with creative, media, and product teams to align brand messaging with launches.
• Monitor campaign performance and adjust strategies to improve results.

4. Marketing Function Leadership

• Manage and mentor a team of marketers to achieve objectives.
• Foster a collaborative and innovative team culture.
• Align marketing efforts with product, sales, SCM and operations teams.
• Ensure timely, high-quality materials from agencies and vendors.

5. Brand Performance Management and Reporting

• Establish KPIs to measure branding and marketing effectiveness.
• Analyze data to refine strategies and improve ROI.
• Present performance reports to senior management.
• Align all marketing activities with organizational goals and revenue targets.
• Stay updated on industry trends to improve efforts.

6. Stakeholder Engagement

• Collaborate with leadership to align brand strategies with business objectives.
• Act as a brand ambassador to communicate vision and values.
• Build partnerships with agencies, media, and technology providers.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. 

• Minimum of 8 years of experience in brand marketing or a similar role. 

• Strong understanding of marketing principles, strategies, and tactics. 

• Proficiency in Korean and English.

• Excellent communication and interpersonal skills. 

• Proficiency in digital marketing tools and platforms.

• Ability to work collaboratively in a team environment. 

• Strong analytical and problem-solving skills. 

• Ability to manage multiple projects and meet deadlines. 

Preferred Qualifications: 

• Experience in the healthcare or technology industry. 

About Philips:
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.

If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.

Application Process:
Application -> Pre-screening call -> 1st Interview -> 2nd Interview -> Additional Interview(if any) -> Offer 
• 서류는 자유양식이며 Resume, Coverletter 를 포함하여 1개의 파일로(PDF 권장) 제출 바랍니다.
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