[CJ CheilJedang] Global Brand Manager – Emerging Markets (HQ)
Á÷¹«Á¤º¸ ä¿ë°ø°í »ó¼¼ ¸ñ·Ï ȸ»ç¸í CJÁ¦ÀÏÁ¦´ç Á÷¹«¸í Global Brand Marketing ±Ù¹«ÇüÅ Á¤±ÔÁ÷ ä¿ë±¸ºÐ °æ·Â ±Ù¹«Áö ¼­¿ï Á÷¹«¼Ò°³ [Mission] Join CJ CheilJedang¡¯s HQ-based Marketing team - the driving force behind the global expansion of iconic CJ brands like bibigo. You will play a pivotal role in crafting strategy, guiding execution, and bridging HQ and local market teams across emerging and high-potential regions such as China, Japan, APAC, and Europe. If you are passionate about global brand building, cross-cultural marketing, and want to work at the heart of decision-making and regional execution - this is the opportunity to grow with one of Korea¡¯s most dynamic global companies. [Roles & Responsibilities] 1. Growth Strategy Development - Develop and implement marketing strategies tailored to emerging markets (APAC, Europe, China, Japan). - Support region-specific performance by localizing global brand strategies and optimizing execution plans to drive market expansion and address unmet consumer needs. - Collaborate with local teams to align on priorities and implement actionable, region/market-specific growth plans. 2. Project & Campaign Management - Lead the end-to-end execution of key marketing projects and campaigns, ensuring alignment with global and regional goals. - Facilitate cross-regional collaboration and ensure alignment with global objectives and brand consistency. - Develop creative marketing assets and key visuals to support local campaigns, ensuring consistency with global brand guidelines. - Collaborate with HQ and local teams to launch integrated communication strategies that resonate with diverse audiences. 3. Market Research & Stakeholder Coordination - Analyze market data (e.g., Kantar panel data) and consumer insights to uncover emerging trends and growth opportunities. - Monitor and evaluate market dynamics to adjust strategies and ensure long-term business success in emerging markets. - Serve as the central bridge between CJ HQ and overseas offices (e.g., China, Japan, APAC, Europe). - Coordinate closely with internal teams such as IMX, Consumer T&I, and other value chain partners to ensure seamless and aligned execution. Áö¿øÀÚ°Ý [Requirements] - Work experience: Min 7 years of Marketing experience and expertise. - Cross-cultural Competency: Ability to understand and navigate cultural differences and nuances for various regions and demographics. - Cross-functional & country team collaboration: Work collaboratively with cross-functional and country teams. - Adaptability: Ability to adapt to new trends and to adjust strategies accordingly and comfortable working in a fast-paced environment. - Communication: Excellent verbal and written Korean / English communication skills. - Creativity: Ability to think creatively and outside the box to differentiate the brand and create unique and compelling strategies and ideas. ¿ì´ë»çÇ× [Preferred Experiences] - Experience in the FMCG industry, preferably within the food sector - Experience working in a regional headquarters or cross-market environment ±âŸ ¾È³»»çÇ× ◼ Please submit all details regarding job experience etc. in English ◼ Recruitment Process : Resume Evaluation > Interview > CJAT Aptitude Test(Online) & 2nd Interview > Medical check-up/Reference Check/Offer > Acceptance > Employment Contract > Joining ¡Ø Specific schedules will be communicated to candiates seperately. The process may vary depending on internal and external factors.