|
[담당업무] O CRM strategy develop & execution
- Leverage on client and market analysis to set local clienteling objectives, adapting central strategy at regional level, constantly update the Region and the HQ on progress and achieved business results
O Clienteling Culture
- Inspire, drive, coach and support store teams in developing a client-oriented mindset, ensuring a proper understanding and constant execution of all clienteling activities for all store teams in the region, collecting needs and sharing best practices.
- Support the design of clienteling processes at regional level, ensuring proper implementation and consistency of approach, supervise and promote the correct use of all clientelling tools in stores.
- Top Client : Promote the knowledge and support privileged relationship with Top Clients, developing our leadership on the local market on high end individuals.
O Data driven
- Leverage data analytics to segment customers per each & across categories and deliver personalized experiences
- Use CRM tools to create targeted and personalized customer journey
- Monitor CRM performance, analyse customer behavior and provide actionable insights to team and BTQ.
- Ensure CRM activities comply with data protection regulations
- Align CRM activities with APAC, HQ Request
- Support BTQ Staff with CRM related training and communication on a monthly basis
O Budget management.
- Manage CRM budget aligning with Senior Marketing & Communication Manager to optimize all CRM activities.
[근무부서 및 직급/직책]
|
[자격요건] 경력: 경력 10년↑
학력: 대졸
직무기술: CRM, CRM 분석, CRM마케터, CRM운영, CRM Manager
- Minimum 10 years of relevant
working experience with at least 2~3 years at managerial level of CRM and
Clients related area in luxury retail industry - Bachelor’s degree or above in
Business Administration or related discipline - Detail oriented management
with retail excellence. - Strong problem-solving skills
and good communication skills in internal and external stakeholders - High level of CRM and KPI
analytical skills and leadership skills to lead BTQs - Fluent in English and Korean
- Experience with customer journey mapping
[우대사항] 외국어: 영어 회화가능,독해가능,작문가능
|