[홍보실 PR Part _ 팀장] 유니클로(UNIQLO)는 패스트 리테일링 그룹(Fast Retailing Co., Ltd.)을 대표하는 의류 브랜드로, 현재 한국을 비롯해 전 세계 약 26개 국가 및 지역에 진출, 약 3,600여개의 매장을 운영하고 있는 Global 기업입니다. 유니클로와 패스트 리테일링 그룹은 ‘옷을 바꾸고, 상식을 바꾸고, 세계를 바꾼다’는 기업 철학 아래 모든 사람들의 삶을 풍요롭게 만드는 새롭고 특별한 가치를 지닌 옷을 만들기 위해 노력하고 있습니다. 팀소개 홍보실 유니클로 홍보실은 유니클로의 브랜드 가치 및 이미지를 높이고, 효과적인 전달을 위해 다양한 홍보 활동을 수행하고 있습니다. 언론 및 다양한 이해관계자와의 소통, 홍보 자료 작성, 이벤트 기획 등을 통해 외부와의 관계를 강화하며, 내부적으로는 사내 소식과 활동을 공유하여 조직의 목표와 비전을 널리 알리기 위해 노력하고 있습니다. Key Roles and Responsibilities - Plan and execute overall corporate & brand communication activation (media event, campaign activation, product launching and overall external communication that adds value to the brand) - Develop and implement comprehensive communications plans in line with the PESO model (paid, earned, shared and owned) to support business objectives that promote and enhance the overall brand reputation - Partner with local management and regional communication team members to build communications strategies - Develop and execute strategic media-relation plans including media pitching in order to drive positive earned media coverage, seeking opportunities to maximize positive exposure of brand - Develop effective PR and communications content such as key messages, talking points, media pitches, press releases, fact sheets, media Q&As, statement, speech, presentations, etc. - Plan, organize, and execute a wide range of events including product launches, season previews, media conferences, KOL/influencer invitations, etc. - Manage media relations including responding to media inquiries, facilitating media interviews, developing relationships with journalists/editors and maintaining media list - Lead and support all employee communication. Drive employee engagement through adapted and local campaigns and sustainability initiatives, to encourage employee loyalty and reinforce organizational values - Managing PR budget with its effective allocation to support business goals Qualification requirements: - Education, experience, training: University degree with at least 13 years of relevant experience in a large, global companies. Experience in a PR agency is a plus. - This position requires the individual to be a self-starter, an efficient problem-solver, with the willingness to challenge the status quo and seek new and better ways of working or communicating both internally and externally. - Excellent written and communication skills and comfortable in managing various projects - Passionate about innovation and progress, and embracing challenges [Knowledge, skills and abilities] i. Strategic and creative thinker with the ability to create engaging offline and online content ii. Possess good media relations, with a keen understanding of media landscape and media operation, as well as proven success in achieving earned media coverage iii. Strong project management capabilities, with the insight to see from business perspective and the flexibility to adapt accordingly iv. Clear and strong communicator with interpersonal skills to manage stakeholders of all levels internally and externally. v. Independent, proactive and experienced leader with people management experience vi. Crisis communications knowledge / experience vii. Good command of English with excellent writing skills viii. Experience in social media and managing events 근무조건 - 근무지 : 서울시 송파구 롯데월드타워 24층 - 근무 형태 : 정규직 ( 수습기간 3개월 ) - 혜택 및 복지 : 회사 내규에 따름