[담당업무]

- Establish and execute creative strategies for marketing campaigns, specifically in the development of static, AV, and OOH creative assets. Develop creative briefs and oversee the process to ensure that the campaign’s messaging is effectively delivered to customers, while managing the production of high-quality static and AV assets that are locally relevant and adaptable across borders with consistent messaging.
- Manage Creative Strategy in briefing and creative directing campaign assets for print, AV, and product/platform needs for local contents and brand campaigns. Understand creative trends and ensures that all Disney+ and/or bundle marketing efforts feel premium, engaging, and appropriate for the Disney+ and/or bundle audience.
- Conceive, create, and prepare presentations to share ideas and concepts to management and partners across brands and stakeholders at TWDC.
- Establish workflow, manage, and oversee the AV production process for paid media and synergy campaigns– working closely with Disney+ marketing team and agencies to digest robust plans and ensure deliverables and assets are created to spec and delivered accurately, on-deadline.
- Contribute and manage all creative areas within DTC(Direct-to-Consumer) business, including In-service creative, Title Treatment, Title Translations, Copywriting etc.
- Manage creative assets developed by partner studio teams (TWDC Studios, Nat Geo, ABC, Disney Channel) and work with the Director, Marketing to ensure they all fold into the larger Disney+ brand guidelines in a creatively cohesive manner. Collaborate with those teams and build relationships and trust with partner creative leaders.
- Manage relationships and projects with creative agencies to execute creative deliverables.
- Work closely and collaboratively in a matrixed work environment, particularly with the Content Marketing team, APAC Marketing team, Growth Marketing team, Operation team and Production team, to effectively manage stakeholders and ensure creative alignment and the successful delivery of assets and creative materials across Disney+ and TWDC.
- Navigate through multiple business-focused partner departments to deliver creative results that meet business needs and requirements.

[자격요건]

경력: 경력 5년↑
학력: 학력무관
직무기술: 마케팅, 브랜드마케팅, 컨텐츠마케팅