CRM KPI Management 
- Support and monitor store-level CRM activations and campaigns in line with HQ guidelines. 
- Assist in preparing regular CRM reports (weekly, monthly) based on KPIs (Client#, capture rate, retention rate, customer engagement, etc.) 
- Support monthly CRM review meetings with each store 
- Assist in maintaining and updating the customer database, ensuring accuracy with guidance from HQ.   

Clienteling & Loyalty Program 
- Support outreach activities aimed at re-engaging inactive clients and assisting in VIC development through CRM initiatives. 
- Assist in tracking and coordinating CRM campaign initiatives to support effective clienteling in stores 
- Prepare and deliver product assets and draft message copies for CRM communications (e.g. e-cards, department store eDMs, DMs, MMS, etc.) 
- Assist in preparing and implementing Loyalty programs with HQ (key moments, local VIC events, VIC personalized services, seasonal giftings, celebration, etc.)   

In-Store Activation 
- Assist in coordinating in-store animations that are aligned with the marketing calendar. 
- Help the team develop fresh and engaging in-store animation programs 
- Work with sales associates in identifying appropriate target clients for each promotional action to support client relationship building and CRM-driven sales  

PR 
- Develop and maintain good relationship and communication with media and stylists to build brand image/reputation and maximize collection awareness among target audiences 
- Communicate with other PR teams to arrange samples for monthly print and digital editorial shootings and celebrity dressings 
- Manage PR sample delivery of local and global shipments 
- Support daily online press reports and monthly clipping reports (printed, digital, social)  
- Support seasonal local press days, PR events 
- Media list update and Monthly Look book update 
- Translate press release to distribute for local press   

EVENT 
- Assist in the planning and execution of VIP-related activities such as fashion shows, trunk shows, private VIC events, and store openings, ensuring alignment with the allocated budget. 
- Help organize model casting, hair & makeup for in-floor modeling, and catering, ensuring alignment with global brand standards. 
- Coordinating samples for each of the events communicating with global PR team. 
- Support the coordination of CRM and PR tasks, working closely with internal teams and external partners to ensure integrated execution.