담당업무

Consumer Experience Manager plays a critical role in shaping and delivering a comprehensive, consumer-centric journey for the brand in Korea. This position is responsible for orchestrating both online and offline consumer experiences, from awareness to retention, through data-driven strategies and integrated marketing activations that align with HQ direction, local market priorities, brand guidelines, A&SP milestones, and all applicable legal and regulatory requirements.
 

  1. - Stakeholders management
  2. - Connecting digital KPI to performance KPI 
  3. - Identify and address consumer pain points
  4. - Defining strategies, business planning, vendor management (creative agencies and other external stakeholders; online and offline execution; ask for what kind of agency they have been working in detail) and budget management
  5. - Driving projects to completion as a project manager



자격요건

  1. - Minimum 6+ years of experience in Marketing and Sales, specialized in Consumer Engagement / Experience (end-to-end consumer journey management - planning and execution) Media Planning with direct experience in marketing campaigns.
  2. - Cross-functional experience, good knowledge in marketing and strategic planning (Shaping Consumer Journey, building relevant initiatives and corresponding KPIs)
  3. Experience in FMCG is good to have but can also consider candidates from digital marketing, and digital marketing agencies 
  4. - Strong analytical skills and the ability to use data to make informed decisions
  5. - Strong leadership and people management skills, with the ability to work collaboratively across teams and departments.
  6. - Familiar with Microsoft Office applications and operations
  7. - Fluent in English and Korean