[담당업무]

- End-To-End owner of Coach Korea Media across full funnel – Strategize media investment plan by funnel objectives and KPI goals, develop local media tactics and execution, Consumer Search Journey enhancement, performance marketing to boost conversion, analysis & insights drawing on a regular basis, vocalize Korea needs to global team to boost both brand and commercial index working along with local media agency partner to achieve the big and bold goal of building brand and acquiring new Gen-Z users
- Collaborate with the global media / marketing / analytics teams to create annual, seasonal(campaign) media investment plans, strategy, executional and operational plans based on business targets and KPIs to achieve Collaborate with Brand Marketing to strategize the right content and media channel on the best platforms effectively with relevant objectives by funnel and channel. Identify optimal formats and content needs using holistic media framework of upper to lower funnel.
- Identify key gaps possible – Content, Media Channel, Investment Strategy & Split, etc. to maximize Media investment impact to lift brand health KPI while also driving significant impact to traffic (ECOMM/Retail) and business.
- Strategically plan and drive executional excellence of demand capture media, SEM, SEO, and retargeting to make sure not to leave any missed opportunities behind

[자격요건]

경력: 경력 6년↑
학력: 학력무관
직무기술: 언론PR, 언론홍보