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Media Manager(7³â ÀÌ»ó~)
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* Collaborate with the global media / marketing / analytics teams to create annual, seasonal (campaign) media investment plans, strategy, executional and operational plans based on business targets and KPIs to achieve
* Collaborate with Brand Marketing to strategize the right content and media channel on the best platforms effectively with relevant objectives by funnel and channel. Identify optimal formats and content needs using holistic media framework of upper to lower funnel.
* Identify key gaps possible – Content, Media Channel, Investment Strategy & Split, etc. to maximize Media investment impact to lift brand health KPI while also driving significant impact to traffic (ECOMM/Retail) and business.
* Strategically plan and drive executional excellence of demand capture media, SEM, SEO, and retargeting to make sure not to leave any missed opportunities behind
* Plan and manage total Korea media budget, drive savings and re-investment.
* Brief to media agency on campaign investment plan, media strategic goals and execution plan
* Develop in-flight tracking methodology and drive in-flight optimization with global team
* Manage media partner¡¯s execution and the weekly meetings in conjunction to Pulse meeting
* Manage agency performance thru regular feedback sessions and continue drive enhancements
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* +7years of relevant experiences
* Solid knowledge in digital media planning, media buying, media KPI analyses to ensure effectiveness and efficiency targets
* Experience in media agency or in-house media planning role for mid to high budget level brands
* Strong communication skills in English and Korean in both written, speaking and understanding
* Ability to work with internal partners and external partners for media & media buying agency
* Knowledge, Experience and relationship with platform
* Growth mindset, self-starter and proactive in a fast-paced environment
* Great self-leader with entrepreneurial mindset and easy-to-talk to as a core team member
* Critical thinking, ability to challenge the status quo and drive transformational changes
* Outstanding analytical mindset and result driven
* Nimble learner with curiosity and passion in media
* Positive, self-motivated and endorses cross functional partnership
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www.nterway.com
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