- Generate sustained knowledge, passion and commitment for relevant brand(s) amongst consumers, customers and the media to maximize brand presence and share of mind in the marketplace

- Bachelor’s degree in Marketing, Hospitality, Business, or related field (a degree related to the spirits or beverage industry is a plus).

- 5~10 years' related experience

- WSET certification or equivalent whisky/spirits education is a strong advantage.

- Fluency in English (written and spoken).

- Strong presentation and public speaking skills with confidence and charisma.

- Prior experience in bartending, hospitality, luxury brand marketing, or premium spirits advocacy preferred.

- Willingness to travel frequently and work evenings/weekends for events.