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Platform Strategy & Execution
- Develop tailored strategies for each online marketplace, considering platform characteristics and target customer behaviors
- Optimize product exposure, pricing, and promotions by season and product category
- Monitor and analyze key performance indicators (KPIs) for each platform, implementing actions to enhance sales efficiency and operational effectiveness
New Channel Development
- Identify and evaluate new e-commerce channels to expand brand presence and acquire new customers
- Lead internal coordination and external negotiations to ensure successful onboarding and launch of new channels
Weekly Campaign Planning & Execution
- Plan and execute weekly digital events in alignment with each platform¡¯s marketing calendar
- Collaborate with merchandising and marketing teams to create relevant themed campaigns
- Analyze post-campaign performance and apply insights to future events
Advertising & Content Integration
- Plan and execute weekly digital events in alignment with each platform¡¯s marketing calendar
- Collaborate with merchandising and marketing teams to create relevant, themed campaigns
- Analyze post-campaign performance and apply insights to future events
Creative Asset Management
- Coordinate the creation and delivery of creative assets, ensuring adherence to platform design guidelines and brand ton
- Tailor creative messaging for different customer segments and campaign themes
Order Fulfillment & Customer Experience
- Oversee end-to-end order flow, working closely with the supply chain team to ensure timely and accurate delivery
- Manage customer inquiries and post-purchase feedback from marketplace users
- Collect and share voice-of-customer (VOC) insights with internal teams for continuous improvement
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3-7 years of experience in e-commerce, with hands-on work in digital retail environments
Background in e-commerce, fashion, and global companies
Proven ability to drive sales performance through effective platform operations
Strong understanding of digital promotion mechanics and customer journeys within shopping platforms
Excellent project management and cross-functional communication skills
Analytical mindset with experience in monitoring KPIs and optimizing sales levers
Familiarity with online advertising tools and creative asset management
Proficiency in written English for business communication (spoken fluency not required)
Ability to multitask, learn quickly, and adapt in a fast-paced environment
Positive, passionate, collaborative, and agile attitude
Bachelor¡¯s degree required
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