[담당업무]

Strategy & Planning

Develop and execute integrated Social & PR strategies aligned with global objectives and local market priorities.
Localize global playbooks, develop creative assets, and campaign narratives for the Korean market.
Identify emerging social, media, and cultural trends to keep brands at the forefront.
Social Media Management

Lead content planning and execution across Instagram, YouTube, Naver Blog, TikTok, and KakaoTalk.
Manage influencer partnerships—from ideation to performance tracking.
Build engaged social communities through authentic conversations and user-generated content.
Track KPIs and optimize content and campaigns using data-driven insights.
Public Relations

Build strong relationships with media, journalists, and influencers to secure impactful coverage.
Plan and execute press releases, media events, and PR activations to support product launches and brand campaigns.
Manage local PR agencies, ensuring alignment with brand tone and objectives.
Monitor media coverage, share of voice, and campaign performance, reporting key learnings and impact.
Cross-Functional Collaboration

Partner closely with global, regional, local brand teams and agency partners to integrate social and PR into broader 360 marketing campaigns.
Collaborate with product, e-commerce, and retail marketing teams to amplify launches and ensure cohesive messaging.
Serve as a cultural trendspotter, sharing insights on consumer behavior, digital culture, and emerging communication channels.
Budget & Performance Management

Manage social and PR budgets, ensuring optimal allocation of resources to deliver maximum impact.
Define, track, and evaluate performance metrics for all initiatives, applying data-driven insights for continuous improvement.

[자격요건]

경력: 경력 7년↑
학력: 대졸 이상
직무기술: PR
기타:
7+ years of experience in social media, influencer marketing, or PR (consumer electronics, FMCG, or lifestyle preferred).
Strong understanding of social platforms (Instagram, TikTok, YouTube, Naver, Kakao) and earned media landscape in Korea.
Proven ability to create integrated campaigns combining social, influencer, and PR tactics.
Excellent communication skills in Korean and English (verbal and written).
Strategic, creative, and data-driven mindset with strong project management skills.
Collaborative, agile, and able to thrive in a fast-paced, global environment.