[담당업무]

O PR
- Planning, arranging and executing PR Communication activities & programs including corporate & internal PR, digital, media.
- Planning and executing PR activities to elevate the brand in line with business strategies/global guidelines
- Building up strong relationships with press, stylists, influencers, and managing the list
- Manage PR agencies in order to maximize PR value with positive ROI
- Collaborate with key stakeholders including publishing, across global/regional functional marketing teams
- Managing agencies for digital, celebrities, and corporate
- Timely reporting PR Coverage to the global & regional team
- Execute corporate marketing and PR projects conveying the company’s purpose and strategy
- Brand and campaign content production

O MEDIA/ DIGITAL
- Understanding of Digital ecosystem (Paid media, SEM, Kakao) is must.
- Develop and execute consumer-centered media strategy and tactics after analyzing consumers’ lifestyle and identifying their needs
- Brand and campaign content production
- Manage Media & Digital agencies in order to maximize coverage value with positive ROI
- Follow up and report on KPIs and objectives
- Support and lead on-demand domestic and international communication events.

O OTHER
- Plan & manage PR & media budget
- Crisis management: Handle negative publicity and develop crisis communication plans to protect brand reputation.
- Monitoring & reporting: Track media coverage, analyze media sentiment, and report on campaign effectiveness

[자격요건]

경력: 경력 10년↑
학력: 대졸
직무기술: Digital Media Management, PR & Communication

- Degree holder

- strong communication skills needed in Communications: PR / Media

- Recognized key player within Korea with 10+ years of significant experience working in a multinational group combined with experience in communication, public affairs & digital

- Experienced in luxury business specially Jewelry & fashion is plus

- Good command of written and spoken English.

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능