[담당업무]

[Key Responsibilities]
1. Brand Strategy & Integrated Marketing Communications (IMC)
Strategic Communication Roadmap: Design and execute a multi-year brand communication roadmap to elevate brand equity within the Korean market, encompassing media mix, promotions, PR, and digital initiatives.

Creative Excellence & Localization: Define and curate high-impact creative assets tailored to local consumer sentiments; collaborate with Global Creative teams to ensure timely deployment of premium marketing materials.

Global Governance & Synergy: Maintain robust communication with Global HQ to localize and implement international best practices effectively within the domestic context.

2. Market Driving & Channel Activation
Omni-channel Brand Activation: Architect and implement integrated brand activation strategies across online and offline retail touchpoints through close cross-functional collaboration.

Strategic Trade Enablement: Ensure consistent brand messaging at the point of sale by providing marketing assets and orchestrating Visual Merchandising (VMD) strategies for sales and distribution partners.

GTM Strategy & Category Expansion: Spearhead high-impact Go-To-Market (GTM) strategies for new product launches to aggressively expand market share within key product categories.

3. Business Performance & Budgetary Governance
Full P&L Accountability: Take ownership of the marketing strategy execution for the assigned portfolio, driving both top-line revenue growth (P&L) and market share expansion.

Resource Optimization & ROI: Establish and manage the annual marketing budget, ensuring prudent spending, compliance, and the maximization of Return on Investment (ROI).

ABP Delivery Support: Identify clear growth drivers to ensure the seamless execution and delivery of the Annual Business Plan (ABP).

4. Consumer Intelligence & Strategic Partnerships
Consumer Insight Synthesis: Extract actionable insights regarding Korean household characteristics and market dynamics to sharpen brand positioning and competitive advantage.

Strategic Agency Stewardship: Oversee relationships with external agencies, providing the leadership and vision necessary to drive high-performance results.

Global Strategic Contribution: Contribute as a subject matter expert on the Korean market to help shape the group’s long-term brand development and New Product Development (NPD) pipelines.

[자격요건]

경력: 경력 10년↑
학력: 대졸
직무기술: 브랜드마케팅, 디지털 마케팅, 퍼포먼스마케팅, 디지털퍼포먼스마케팅, 퍼포먼스 마케팅, 마케팅
기타:
[Qualifications]
Extensive Professional Tenure: A minimum of 10+ years of progressive experience in Brand Marketing, with a proven track record of elevating brand presence and driving commercial success.

Omni-channel & Media Mastery: Exceptional expertise in integrated brand marketing (Online/Offline) and a deep strategic understanding of the full media lifecycle, including planning, procurement (buying), and optimization.

Performance-Driven Business Mindset: An unrelenting drive for excellence and a "hunter" mindset, capable of delivering disruptive results within hyper-competitive market landscapes.

Strategic Agility & Analytical Depth: A rigorous analytical framework grounded in marketing fundamentals, with the ability to synthesize complex data sets into actionable strategic foresight.

Executive Leadership & Stakeholder Influence: Demonstrated ability to lead high-performing teams in dynamic environments and exert significant influence over key decision-makers through sophisticated communication and negotiation skills.

Global Literacy & Cross-cultural Collaboration: Proven leadership in managing and collaborating with multinational partners and global agencies, ensuring seamless alignment across diverse geographical boundaries.

Linguistic & Academic Credentials: Native-level Korean and professional business fluency in English are mandatory for high-level global reporting and collaboration. A Bachelor’s degree or higher in a relevant field is required.