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[Corporate PR Strategy & Communications]
Develop and execute corporate PR strategies aligned with business objectives.
Craft clear, compelling narratives that communicate brand philosophy and values.
Lead press releases, media pitches, and issue/crisis communications.
Partner with cross-functional teams to elevate brand reputation and engagement.
[Reputation & Stakeholder Management]
Safeguard brand image through proactive risk assessment and mitigation strategies.
Monitor media coverage and public sentiment, delivering timely insights to leadership.
Align communication efforts with executive and corporate priorities.
Drive legitimacy and planning for Korea¡¯s CSR programs.
[Media Relations]
Build and maintain strong relationships with key media, influencers, and journalists.
Serve as a spokesperson for Corporate, Art & Culture matters.
Secure high-impact media coverage across print, digital, and broadcast platforms.
Manage the corporate PR agency to ensure effective handling of daily interactions with daily newsPrêt-à-porterers and broadcast media.
[Art & Culture PR Activation]
Enhance Art & Culture PR initiatives to reinforce brand identity and cultural relevance.
Develop key exhibitions and artistic collaborations in alignment with HQ and Fondation Louis Vuitton, and support Art & Culture-related PR events.
Strengthen the visibility of Fondation the brand and Espace brand exhibitions.
Enrich the Art & Culture program to generate PR exposure in collaboration with press, celebrities, and KOL & influencers.
Create compelling content and maintain strong relationships with local artists aligned with the Maison¡¯s creative values.
[Home, Art of Travel, Artycapucines, and Publication PR Activation]
Develop and implement strategic PR for the Home Collection (e.g., Objets Nomades, Art of Dining), Artycapucines, and Art of Travel (e.g., Trophy Trunks).
Strengthen storytelling and visibility through targeted collaborations and narratives.
[ÀÚ°Ý¿ä°Ç]
-Proven experience (10+ years) in Corporate / Art & Culture PR, preferably within the retail or luxury industries
-Bachelor¡¯s degree or higher in Communications, Public Relations, Journalism, or a related field preferred.
-Excellent verbal and written communication skills, with a proven ability to create engaging content and deliver compelling presentations.
-Strong interpersonal and relationship-building skills, with the ability to collaborate effectively with diverse stakeholders.
-Highly organized, detail-oriented, calm under pressure, and solution-driven
-Written & Verbal English Fluency
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