[담당업무]

O Traditional CRM – Cross functional with Central CRM team and Communication team
1. Yearly campaigns in coordination with global team calendar for key consumption Periods
- Corporate GWP(and/or local developed specialties such as mooncakes)
2. Development of local initiatives to enhance repeat purchase
- After Sales campaign
- Key seasonal campaign such as Chinese Valentine’s Day

O Retail CRM -Cross-functional with HJ/Retail team and Trade Marketing
1. Propose CRM KPIs and set annual targets for retail at different levels
2. Drive the yearly CRM budget & actions linked with sales targets
3. Define client lists and develop client experience strategy for trade marketing and HJ events/VVIP treatment
4. Retail CRM operations
- Define & design high value consumers VVIP benefits, such as VVIP exclusive content, events, offers, etc.
- Explore co-branding opportunities for holistic VVIP member benefits
- Drive VIP only commercial offers to maximize the VIP member sales contribution
- Simplify/optimize the CRM data collection at store level (e.g. New ways to collect client information)
- Local training with Clienteling specialists at store level
- Collection of feedback and best practices
- Perform and coordinate CRM tool training and provide regular updates in boutique.

O Social CRM – Cross-functional with the Digital team
1. Execute targeted CRM campaigns, including automated email and push notifications utilizing digital tool
2. Lead local CRM digital project to enhance brand clienteling

O Event Management:
1. Plan and execute a variety of events, such as in-store, VIP lounge, exhibition, etc.
2. Oversee and manage timelines, plan details, and vendors.
3. Manage event budgets and negotiate contracts with vendors.
4. Coordinate all event logistics, including venue selection, registration, and on-site management.
5. Oversee on-site event execution and resolving any issues.
6. Conduct post-event analysis and generate reports on event performance and ROI.
7. Ensure compliance with health, safety, and legal regulations.

O CRM Data Management
In charge of customer database accuracy, growth, maintenance and analysis management
1. Oversee and manage the database quality control; define and implement process and action plans in order to feed, develop and improve database quantity & quality.
2. Study HQ generated global CRM report as well as perform ad hoc analysis on Korea specialties, in order to capture and share in-time insights about consumer life cycle, client behavior and new trends to relevant cross function teams. Also deliver regular KPI performance review with region accordingly and follow up action plans for better performance.
3. Define and operate markets initiatives on data collection & data exploitation.
4. Train, support and motivate boutique that data continues to be fed into the CRM database.

[자격요건]

경력: 경력 6년↑
학력: 대졸
직무기술: EVENT, CRM

- Degree holder

- Minimum 6 years’ experience in the area of CRM & event related position with successful track record, preferably gained from high end luxury retail industry

- Luxury retail industry experience is plus*

- Good command of written and spoken English

[우대사항]

외국어: 영어 회화가능,독해가능,작문가능