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PR & Projects Manager

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PR & Projects Manager ¿Ü±¹°è ¸®Å×ÀÏ

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O Public Relations
- Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget.
- Create opportunities and manage product placements in line with the product marketing calendar.
- Review and analyze media coverage, and report results to global counterparts.
- Manage sample and gifting orders, as well as distribution plans
- Build and maintain strong relationships with editors from key publications.
- Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.

O Event/Special Project planning & Execution
- Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches.
- Develop and implement PR amplification strategies for each event.
- Manage external event agencies and collaborate with global teams.
- Lead special projects including native content initiatives and cross-functional brand activations.

O Strategy & Planning
- Support the development and execution of annual strategies.
- Oversee monthly and weekly PR & Project task management.
- Support budget control and tracking; review and check monthly expenses.

O Celebrity and Talent Endorsement
- Manage "Friend of the House" relationships and related executions.
- Build and maintain relationships with key stylists, VIPs, and talent management agencies.
- Proactively coordinate product placements across various categories.
- Identify and create new opportunities for product exposure.
- Manage KOL/Influencer relationships and develop new collaborations.

O General
- Reporting: Consolidate event results and revise all event-related reports.
- Supervise agencies: Oversee execution, contracts, and negotiations.
- Lead agency bidding processes for required projects or events.
- Team Management: Develop team skills based on both team and individual needs.
- Promote cross-functional collaboration across departments.

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Á÷¹«±â¼ú: PR, Press Relations, Projects Manager


- Bachelor¡¯s degree (4-year college graduate)

- Minimum of 12–15 years¡¯ experience in PR, Communications, Event Management, Project Management, or a related field

- Experience in the retail industry

- Expertise in global luxury jewelry, watches, or high fashion brands

- Fluency in both written and spoken English

- Maturity and strong professionalism in cross-departmental interactions

- Proven experience in team management and staff supervision, with a leadership style that motivates and inspires

- Excellent problem-solving and pre-planning skills

- Exceptional attention to detail and strong organizational skills

- Appreciation and understanding of design and craftsmanship

- Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)


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