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[´ã´ç¾÷¹«] O Public Relations - Develop the annual and monthly editorial PR plans (print/digital) and manage the associated budget. - Create opportunities and manage product placements in line with the product marketing calendar. - Review and analyze media coverage, and report results to global counterparts. - Manage sample and gifting orders, as well as distribution plans - Build and maintain strong relationships with editors from key publications. - Press Releases: Ensure article quality, manage distribution schedules, and monitor coverage results.
O Event/Special Project planning & Execution - Lead strategic planning and execution for events such as exhibitions, product presentations (to press, talents, and KOLs), store openings, and product launches. - Develop and implement PR amplification strategies for each event. - Manage external event agencies and collaborate with global teams. - Lead special projects including native content initiatives and cross-functional brand activations.
O Strategy & Planning - Support the development and execution of annual strategies. - Oversee monthly and weekly PR & Project task management. - Support budget control and tracking; review and check monthly expenses.
O Celebrity and Talent Endorsement - Manage "Friend of the House" relationships and related executions. - Build and maintain relationships with key stylists, VIPs, and talent management agencies. - Proactively coordinate product placements across various categories. - Identify and create new opportunities for product exposure. - Manage KOL/Influencer relationships and develop new collaborations.
O General - Reporting: Consolidate event results and revise all event-related reports. - Supervise agencies: Oversee execution, contracts, and negotiations. - Lead agency bidding processes for required projects or events. - Team Management: Develop team skills based on both team and individual needs. - Promote cross-functional collaboration across departments.
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[ÀÚ°Ý¿ä°Ç] °æ·Â: °æ·Â 12~15³â ÇзÂ: ´ëÁ¹ Á÷¹«±â¼ú: PR, Press Relations, Projects Manager
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Bachelor¡¯s degree (4-year college graduate) -
Minimum of 12–15 years¡¯ experience in PR, Communications, Event Management,
Project Management, or a related field -
Experience in the retail industry -
Expertise in global luxury jewelry, watches, or high fashion brands -
Fluency in both written and spoken English -
Maturity and strong professionalism in cross-departmental interactions -
Proven experience in team management and staff supervision, with a leadership
style that motivates and inspires -
Excellent problem-solving and pre-planning skills -
Exceptional attention to detail and strong organizational skills -
Appreciation and understanding of design and craftsmanship
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Proficiency in MS Office (Word, Excel, PowerPoint, Outlook)
[¿ì´ë»çÇ×] ¿Ü±¹¾î: ¿µ¾î ȸȰ¡´É,µ¶Çذ¡´É,ÀÛ¹®°¡´É
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