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Director / Head of Brand – Korea

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Director Head of Brand

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As Director / Head of Brand – Korea, you will be responsible for driving the brand¡¯s commercial expansion and retail execution across the Korean market.
This role requires a commercially driven leader with strong department store networks and a proven ability to secure and expand doors in Korea¡¯s major retail channels.
Beyond strategic planning, the position requires hands-on leadership of retail operations, ensuring that store teams deliver strong sales productivity and consistent brand standards.

Key Responsibilities
1. Market Expansion & Channel Development
- Lead the strategic expansion of retail doors across Korea, with a primary focus on major department store groups such as Hyundai, Shinsegae, and Lotte.
- Utilize existing senior-level networks with department store buyers and merchandising teams to secure prime store locations and favorable commercial terms.
- Identify and execute new distribution opportunities, including department stores, premium malls, and selective wholesale partners.
- Develop a 3–5 year retail expansion roadmap including flagship stores, shop-in-shops, and high-performing retail formats.
- Lead negotiations with key retail partners regarding store openings, relocations, renovations, and space upgrades.

2. Retail Leadership & Field Execution
- Provide strong leadership and operational oversight across all retail locations, ensuring stores deliver best-in-class customer experience and sales productivity.
- Closely monitor store KPIs such as sales density, conversion rate, and productivity per square meter.
- Work closely with Retail and VM teams to ensure consistent brand presentation and operational excellence across stores.
- Conduct regular store visits and directly guide retail teams to improve sell-through, client engagement, and operational standards.

3. Commercial Strategy & Business Growth
- Develop and execute annual business plans and growth strategies aligned with global objectives.
- Drive top-line revenue growth while maintaining profitability and operational discipline.
- Collaborate with MD and merchandising teams to ensure assortment strategies match Korean consumer demand and retail channel dynamics.
- Optimize inventory flow, product allocation, and sell-through performance across retail channels.

4. Team Leadership & Organizational Development
- Lead and mentor the core management team including Retail, Merchandising, VM, and Wholesale managers.
- Build a high-performance retail organization capable of supporting rapid market expansion.
- Ensure cross-functional alignment between retail operations, merchandising, marketing, and supply chain.

5. Global Stakeholder Management
- Serve as the primary liaison between Korea and Global HQ, providing market insights and strategic recommendations.
- Ensure local execution aligns with global brand positioning, merchandising strategy, and creative direction.
- Regularly present business performance, expansion plans, and market opportunities to senior global leadership

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Á÷¹«±â¼ú: Brand Manager, Head of Brand, DIRECTOR


O Experience

- 20+ years of experience in the fashion / retail industry

- Currently holding or previously held a Director / Country Head / Business Unit Head level position

- Proven experience in expanding retail doors and building distribution networks in Korea

 

O Retail Network & Market Knowledge

- Strong existing relationships with key buyers and decision makers within major Korean department store groups (Hyundai, Shinsegae, Lotte)

- Demonstrated ability to negotiate store openings and secure prime retail locations

- Deep understanding of the Korean department store retail ecosystem

 

O Commercial & Retail Leadership

- Strong retail operational leadership with hands-on experience managing store performance

- Ability to balance brand positioning with aggressive commercial growth

- Experience managing P&L and driving sustainable revenue growth

- Language: Fluent in Korean and English (business level or above) for communication with Global HQ.

 

O Leadership Profile

- Entrepreneurial builder mindset

- Strong negotiation capability and commercial acumen

- Ability to lead retail teams while simultaneously driving market expansion.


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