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1. BROAD FUNCTION & OBJECTIVES
• Development and execution of Account sales strategies (with the Sales Manager) to achieve long-term market share, sales and profit growth for allocated store group.
• Development of sound store management and store level Account relationships.
• Managing (Hiring, Training, Coaching and Evaluating) SC in designated area
• Development of Account initiatives to deliver Account sales strategy through:
• Product Merchandising
• Advertising & Promotional Planning
• Sales Education & Training

2. OUTCOMES
• Sales – Increase total sales vs. previous year
• Share – Increase market share vs. previous year
• Mix – Increase Posturepedic and Ultra-Premium mix vs. previous year

3. PROCESSES TO ACHIEVE OUTCOMES
• Dept Store Buying office Relationships – Develop and maintain soundly based, mutually value adding business relationships, particularly through the meeting process and the reports used to structure those meetings.
• Merchandising – Develop and maintain effective product/price proposition spreadsheets.
• Ranging – Ensure that the sales supervisory team and store managers achieve the Company¡¯s product ranging objectives.
• Promotions – Develop and maintain effective advertising and promotional plans, aimed at sales and share of Posturepedic and Ultra-Premium segment growth.
• Promotional Activity – Ensure that the sales supervisory team and store managers execute in Store promotional plan, and identify and execute ad hoc promotional opportunities.
• Sales Education & Training – Ensure that the sales supervisory team and store managers conduct effective sales education and training seminars in Factory & in Store.

4. MEASUREMENT OF OUTCOMES & PROCESSES
• Performance of the outcomes will be reviewed monthly and measured with a formal review quarterly.


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