Senior Manager, SPW APP/Kids, Brand adidas Purpose & Overall Relevance for the Organization: Act as the category lead for Sportswear Apparel & Accessory in the Korea market—creating and executing the end-to-end category strategy and GTM plans in line with Global BU direction to drive brand strength and sustainable business growth. Contribute to the development of business Mid – Long Term ambition plan in alignment with global vision & adidas Korea Game Plan Key Responsibilities: Full-funnel category ownership (Adults & Kids, Accessory) across inline, SMU, and local creation initiatives: Responsible for the business success of the category incl. setting forecasts, local prices, size range, RID and Sell-through Build and execute a category GTM plan for SPW Apparel & Accessory in Korea aligned to adidas Korea ambition plan and Global BU guardrails; deliver financial targets across all channels. Close collaboration with Brand Communications / Activation teams on seasonal category brand calendar plan and its execution Category interface between Global BU, Market functions, and channels(business opportunities, commercial input process, SMU’s, performance results, market trends/insights, category plans, etc.): Deep collaboration with Global BU, CCT/CCS and creation engines (e.g., SPEED/GFX) to define and deliver Korea-relevant ranges and stories. Build strong cross-functional ties with AP/MOPS/P&I, Demand Planning and Sales (all channels) to deliver comprehensive GTM plan for the category. Validate and prioritize SMU requests and Korea-specific creation briefs; end-to-end product/GTM ownership of SPW Apparel & Accessory briefs Perform Category analysis including sell-thru, forecasting, range adoption incl. global mandatory range, pricing corridor compliance, monthly flow, ARP, MG, etc. Responsible for sample ordering for categories in charge & manage samples (i.e. checking and displaying at showroom) in cooperation with Market MOPS Monitor systems and file management for categories in charge: Master Range File, M3, HUB & RMA Drive performance and development culture through #MyPerformance Role-model adidas leadership behaviors at senior manager (M3) level—creating clarity, making decisions under ambiguity, managing risk/stakeholders, and driving operational excellence. Lead, coach, and develop a high-performing team within SPW BU; identify high-potential talent to build a robust succession bench and sustain engagement across Brand org. as senior players KPI’s: Category NS, Go-in Margin Sell-out Forecast & data accuracy Market share Market inventory (MOH) Achievement of key SBP initiatives Key Relationships: Market Brand Activation, Brand P&I & AP, MOPS Market PMO, Finance(Demand Planning), SCM Market Channels Global BUs Creation centers (CCH/CCT/CCS) Knowledge, Skills and Abilities : Exposure to other marketing disciplines preferable, e.g. merchandising, brand communication or sales experience; Result-oriented; Strong numerical / analytical skills; Willing and able to travel on a regular basis. Must have the ability to influence others within organization Effective presentations to large audiences Advanced user of MS Office suite of products Strong data analysis skills and ability to translate and articulate data results into clear business actions. Fluent communication skills in both English and Korean Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization. Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.) Requisite Education and Experience / Minimum Qualifications: University degree in Business/Marketing Management preferred. At least 8 years of marketing management experience with a recognized top tier brand, with 5 years in product management; Sporting goods industry experience required Passion for sports and belief that through sports we have the power to change lives AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR. COURAGE: Speak up when you see an opportunity; step up when you see a need.. OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through. INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things. TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset. INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards. RESPECT: Value all players. Display empathy, be inclusive and show dignity to all. At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage. – Culture Starts With People, It Starts With You – By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.