[Tasks]

  1. Strategic Leadership in category
    • - Develop and implement the overall product strategy for the assigned category, deep understanding in couture competition with different categories, skincare, makeup, and fragrance.
    • - Manage P&L with guidance of N+1 for the assigned category and marketing PLV, optimize budget to achieve targets.
    • - Conduct in-depth market research, competitive analysis and consumer insights gathering to identify growth opportunities and inform product strategy.
  2. New launch and Campaign
    • - Plan, manage and integrate campaigns with related teams including budget, concept, message, key strategy and leverage action plan to roll out throughout touchpoint of consumers.
    • - Develop and build 360 marketing mix plan for product launches or pillar-product repush campaign, working closely |with departments involved (communication, digital, eCom, retail, MD, CRM and SCM) to create an integrated, engaging and consistent consumer brand experience
    • - Manage all aspects of local development regarding campaign
    • - Analyze regular campaign result on key pillar product and share with related team.
    • - Analyze and report on makeup/skincare/fragrance market trend and competitor¡¯s activity 
  3. Product Lifecycle and Forecast Management
    • - Responsible on forecast new/existing product forecast and inventory management of saleable products, tester and
      samples.
    • - Manage healthy KPI with successful product management through forecast accurately new product and existing
      product and follow up shipment & stock management
    • - Product management to achieve brand business objective. 
    • - Ensure product sales forecast accuracy. 
    • - Analyze data on product segment/category to make recommendation on brand strategy.
  4. Others
    • - Work effectively with other departments (Supply chain, retail, communications, and merchandizing) to achieve marketing objective.  
    • - Manage sample and tester budget. 
    • - Good understand of channel dynamics (Dept. store, e-Retail, eD2C owned mall, NAVER shopping, and KAKAO gift
      shop)       For Product Marketing Team Manager, manage team of 3 PMs.

    • [Requirements]
    • Education: University graduate
    • Years of Experience: +6-10 years
    • Experience: Experience in the luxe cosmetic industry
    • Languague: Fluent in both Korean and English
    • Other Skills: Proficient with Excel and PPT are must, SAP is a plus