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O Sales Strategy
- Develop and execute sales strategies to achieve sales, margin, and growth targets
- Develop sales plans to optimize sales potential and achieve business plans. Prioritize & focus the energy on aligning sales execution with country business goals
- Lead to deliver weekly, monthly, quarterly, and annual sales targets across all sales channels.
- Closely monitor, analyze, and evaluate competitors¡¯ sales & distribution actions & development.
- Ensure the timeline and reasonable accuracy of sales forecasts developed by the sales team.
- Set up the budget by communication with Local/Region related teams for the budget based on market situation.
- Build the strategy to reach the target by each channel of DC, Affiliates, Direct Boutiques, Outlets, Travel retails, and Wholesales
- Closely monitor, analyze, and evaluate competitors¡¯ sales & distribution actions & development.
- Identify risk and opportunity to overcome the challenge of market

O Channel management and business development.
- Build channel strategies for DC (Department Corner), Affiliates, Direct Boutiques, Outlets, Travel retails, and Wholesales.
- Retail management - oversee daily operations of all retail stores; ensure excellence in customer experiences in all retail touchpoints; monitor detailed store KPIs; manage negotiations with department stores on commissions, fees, and space allocations and zone positioning, etc.; Build and manage store manager talent pool.
- Wholesale management – manage key wholesale accounts and ensure strong sell-in & sell-through performance; acquire new wholesale accounts to expand distribution channels and increase overall sales contribution.
- On-going review of our distribution efficiencies, geographical coverage, account selection & segmentation. Recommend short- & long-term strategies to optimize sales potential
- Explore, identify, negotiate, and set up new channels/outlets within the DDI guidelines to develop new businesses and ensure adequate coverage.
- Serve as the key contact point between the trade and the company.
- Devise appropriate tools & reports to track & evaluate sales performance by channels/outlets.
- Support the implementation of all agreed strategies that require involvement of trade partners & retail outlets.
- Lead on-going review our distribution efficiencies, geographical coverage, account selection & segmentation and recommend short & long term strategies to optimize sales potentials
- Generate best solutions based on knowledge, relationship and negotiation power with partners
- Make a decision and set up the seamless strategy for all kinds of channels which are Concession, AF, TR, Online and Wholesale, etc.
- Find the solution by the contingency plan and market development.

O Cross functional teamwork and collaboration
- Focus & consensus on the forward planning process within the team and communicate with other functions and make commitment consistent.
- To find the solution, communicate with all across functions for Product buying, SCM, MKT and HR.
- Work with marketing to drive traffic, clienteling, CRM programs, and retail events.
- Ensure consistent brand image and customer communication across all retail touchpoints.
- Ensure maintaining appropriate inventory levels that maximize sales opportunities without creating excess stock.
- Find the optimal points to maximize efficiency with related resources.

O Lead and develop people
- Build focus on key business objectives and prioritize the people¡¯s development needs.
- Lead and motivate the sales team to execute the sales plans and achieve the sales targets.
- Initiate and develop a monitoring system to assess, evaluate, and manage the productivity of the sales team.
- Identify training needs & collaborate with HR leaders on training & development programs for Customer Relations as well as retail sales staff.


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- Minimum 20 years of experience with managerial level experiences in sales with leadership developing team & member¡¯s potentials.

- Sales experience for 15 years or above

- Fashion & Retail Sales experience 

- Strong relationships with department stores and retail/wholesale partners strongly preferred.

- In-depth expertise in sales activity planning 

- Expertise in nurturing customer relationships, adding and creating values. 

- Relevant Product management knowledge, particularly product and market life cycle management, and seasonality considerations

- Expert in forecast & sales math concept 

- Strong driving force for result 

- Strong negotiation and influential skills 

- High respect for professional ethics, motivation level and work standards, level of customer service orientation & adapted to changing environment and business conditions.

- Excellent interpersonal and leadership skills

- Highly adapted to changing environment and business conditions

- Good planning and organizing skills.

- Strong decision-making skills

- Excellent communication and presentation skills

- Achievement oriented is required.

- Fluency in English is required.

- Bachelor¡¯s degree required.

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