36. CRM Manager [±Û·Î¹ú ·°¼Å¸® ºê·£µå]

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CRM Manager

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• Formulate a comprehensive year-round CRM action plan for stores, ensuring alignment with overarching marketing campaigns, sales objectives, and clienteling targets.
• Consolidate and analyze both quantitative and qualitative customer data to extract insights, identify business opportunities, and propose actionable strategies to achieve CRM goals.
• Collaborate closely with Marketing & Communications and Store teams to organize and execute exclusive, high-impact events, including sourcing vendors and overseeing event implementation.
• Design and maintain a strategic in-store engagement calendar aimed at enhancing client relationships, elevating brand experience, and increasing foot traffic, while closely monitoring return on investment (ROI).
• Attain key CRM performance indicators, such as recruitment and retention rates, prospect conversion, and data acquisition benchmarks.
• Oversee the CRM gifting strategy across stores, including personalized gifting for occasions such as birthdays, anniversaries, New year¡¯s day, and other culturally relevant events.
• Collaborate with the Store Manager and CRM Ambassador to plan and execute various CRM initiatives, including product launch events, one-on-one client appointments, in-store activations, and other client engagement activities.
• Demonstrate leadership by actively engaging on the sales floor and guiding the team to deliver an exceptional client experience. Offer personalized shopping services through private one-on-one appointments in the store.
• Develop a standardized Clienteling Coaching Form to monitor and assess individual Client Advisors¡¯ CRM performance.
• Foster strong collaboration with the sales team to manage personalized appointments and provide tailored coaching.
• Drive growth in client spending by identifying opportunities within existing client segments and elevating them to higher engagement tiers.

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Á÷¹«±â¼ú: MSOFFIC, ¿µ¾îȸȭ
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 Minimum of 7 years¡¯ relevant experience in CRM; luxury fashion background strongly preferred
 Possesses an international mindset, demonstrating familiarity with both local and global market dynamics and trends.
 Strong analytical capabilities, with a keen numerical aptitude and proven expertise in project management.
 Excellent communication and collaboration skills, particularly in liaising effectively with Retail teams.
 Proficient with MS Office
 Strong communication and presentation skills in Korean and English


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