Sales Director

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- Develop and deliver the strategy, and lead the Commercial function to deliver the long-term strategy and short-term growth expectations for the market
- Maximise commercial potential, deliver budget performance, and ensure sustainable growth and profitability for the Company focusing on delivering brand equity and value, building a sustainable business shape and building long term functional capability

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• Professional Experience & Seniority: Minimum of 15+ years of commercial/sales experience within the FMCG or Beverage/Alcohol industry, with at least 5+ years in a senior leadership or people-management role
• Strategic Vision & GTM: Demonstrated success in designing and executing targeted commercial strategies, optimizing Route-to-Market (RTM), and expanding market share in competitive segments
• Full P&L Ownership: Comprehensive experience in managing commercial P&L, top-line budget allocation, and profitability optimization at an executive/senior leadership level
• Global Executive Communication (English): Flawless professional fluency in English. Must possess exceptional communication, presentation, and negotiation skills to influence global/regional executive leadership (HQ) and defend local business strategies
• Agile People Management: Proven capability to manage, inspire, and develop a high-performing sales organization. Strong ability to drive a collaborative and results-oriented culture

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• FMCG or Beverage/Alcohol Experience: Strong commercial background within the FMCG sector, with direct experience or a deep understanding of the Beverage/Alcohol industry (including On-trade and Off-trade channels) being a significant plus
• Multinational Environment & Compliance: Prior experience operating within a global multinational corporation, with familiarity in handling complex distribution structures and compliance regulations within the consumer goods sector

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